5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

Mindful Marketing

DECEMBER 18, 2022

” Severe backlash against the brand has included stinging social media posts and celebrity condemnations. To achieve such recognition, some advertisers feel needs to test social norms and push moral envelopes. It’s best to nib potential ethical offenses in the bud.

Advertising 86

Advertising Advertising Ethics Fashion 86

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. The Big Players Consumer Reports and J.D. Their rigorous testing and impartial assessments provide consumers with valuable insights when making purchasing decisions.

Reputation 167

Reputation Consumer Report Ethics 167

Maxim Behar

MAY 13, 2024

Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media. Now we have 4 billion publishers worldwide, which means 4 billion people who own media.

Social Media 64

Social Media Newspapers Television Radio 64

Ethical Voices

MAY 18, 2023

The studies showed how social media and news media are spreading climate misinformation. Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. One crucial message clearly resonated.

Ethics 81

Ethics Reddit Energy Advertising 81

PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. If anything, with consumers expecting radical transparency, they are even more relevant. 15, time TBD.

Ethics 113

Ethics Policies Healthcare Journalism 113

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 84

Ethics Radio Sports Facebook 84

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

5W PR

FEBRUARY 21, 2023

In today’s world, consumers are more discerning than ever and demand transparency, especially from brands and influencers in the beauty industry. Social media transparency Social media transparency helps to build trust between brands, influencers, and consumers.

Ethics 88

Ethics Consumer Social Media Education 88

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. adults get news at least sometimes from social media.

Newspapers 130

Newspapers Social Media Data Consumer 130

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Brand affinity refers to the emotional connection that consumers have with a brand. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable.

Brand 130

Brand Branding Ethics Engineering 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

5W PR

NOVEMBER 15, 2023

Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior. Customers today are more health-conscious and socially aware, seeking healthier options and demanding transparency from food providers.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Social media platforms offer direct communication with consumers. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies.

Product Launch 78

Product Launch Consumer Community Interviews 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Onclusive

APRIL 4, 2023

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Reputation 195

Reputation Corporate Brand Branding 195

5W PR

JANUARY 16, 2024

Consumers today crave more than just a perfect smile. Personalization The first element of a true connection with consumers lies in personalization. Understanding the diverse needs and preferences of a consumer base is paramount. But in the midst of the shiny packaging and celebrity endorsements, the truth remains.

Industry 78

Industry Education Consumer Ethics 78

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

5W PR

SEPTEMBER 6, 2023

Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers. It encapsulates the essence of the brand’s unique value proposition, differentiation, and the benefits it offers to consumers.

Brand 78

Brand Branding Marketing Ethics 78

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? The inaccuracies that the reporter had published were spreading like wildfire on social media. About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news.

Report 91

Report How To Ethics Nonprofit 91

5W PR

FEBRUARY 12, 2023

These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. Consumers are looking to do business with companies that have similar values to their own.

Trends 88

Trends Fashion Brand Branding 88

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Brand 90

Brand Branding Marketing Ethics 90

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Monitoring and engagement Monitor social media channels for discussions about the brand.

Brand 78

Brand Branding Crisis Communications Healthcare 78

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers.

Consumer 88

Consumer Social Media Education Advertising 88

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

5W PR

MARCH 21, 2024

With clever PR, they might back environmental initiatives, team up with eco-friendly celebrities, or shine a spotlight on their ethically sourced materials. Influencers and social proof The advent of social media has revolutionized the PR landscape. These steps create an image of more than just a brand.

Trends 78

Trends Product Launch Ethics Travel 78

5W PR

FEBRUARY 12, 2023

These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. Consumers are looking to do business with companies that have similar values to their own.

Trends 78

Trends Fashion Brand Branding 78

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Brands can also work on private online forums or social media groups where customers connect, share tips, and feel like part of something special.

Strategy 78

Strategy Brand Branding Product Launch 78

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. Consumers are drawn to captivating images and videos that showcase the products in an appealing and aspirational way. Personalized experiences These days, consumers expect personalized experiences. This strategy attracts attention.

Apparel 78

Apparel Industry Customer Service Pinterest 78

5W PR

JULY 21, 2023

These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. Engaging with customers through social media, email newsletters, and other communication channels can help maintain regular contact and provide exclusive offers.

Retail 78

Retail Local Consumer Community 78

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. Consumers are increasingly concerned about the environmental impact of their purchases.

Fashion 88

Fashion Communications Brand Branding 88

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns.

Brand 62

Brand Branding Ethics Storytelling 62

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data.

Strategy 97

Strategy Ethics Social Media Data 97