PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 187

Company Employee Internal International 187

Reputation Us

JULY 8, 2019

Is what employees, customers, prospective customers, media and social influencers say about you important? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate value.

Reputation 133

Reputation Corporate Financial Employee 133

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Prevent and manage crises.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

APRIL 2, 2020

While there are bound to be some financial losses, acting now may make all the difference in your company’s ability to endure. If you’re a consumer brand, take stock of your income, and supply chain to note any current or potential disruptions. Shift employee responsibilities to better support sales efforts.

Crisis 97

Crisis Employee Financial Consumer 97

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

PRSay

AUGUST 25, 2020

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said. All of us understand that this is a broader issue.”.

Community 188

Community Brand Branding Resources 188

Landis PR

DECEMBER 12, 2022

Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Non-financial reporting is important for listed and non-listed companies worldwide. 90% of consumers care about sustainability when buying goods and services.

Financial 52

Financial Government Storytelling System 52

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Metrics help prove internal D&I successes.

Ethics 126

Ethics Internal International Employee 126

5W PR

JANUARY 2, 2020

Another thing for corporations to keep in mind is that these admissions ought to be an ongoing program that lets consumers feel that they are being regularly updated, as opposed to a one-off admission. In years gone by, corporations merely needed to appeal to the industry and the financial community. Internal Communications Matter.

Corporate 120

Corporate Communications Consumer Community 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Does every startup need an outside agency? It happens.

Agency 205

Agency Pitching Internal International 205

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 147

Financial Employee Leadership Training 147

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions. Shareholders, investors, financial institutions, etc. And these groups are rarely convinced by marketing assets.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Communications Conversations

OCTOBER 3, 2017

We have so many experts in our organization that cover the financial services spectrum and they know a whole bunch of smart people. Bank Coaches program which included leaders that were experts in consumer fields such as personal finance, innovation, community relations, cybersecurity, omni-channel and financial education.

Banking 60

Banking Financial Employee Meeting 60

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. One of the issues that’s been consuming business are the ethics of AI.

Ethics 70

Ethics Training Financial Survey 70

Reputation Us

JANUARY 11, 2016

As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands. Recognize that communicating to your health care consumers is not “one-size-fits-all.” However, the 2016 consumer will want to engage more with docs, not just apps.

Communications 60

Communications Insurance Insurance Privacy 60

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Internal and External Communications.

Crisis 92

Crisis Marketing Healthcare Resources 92

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. One of the issues that’s been consuming business are the ethics of AI.

Ethics 52

Ethics Training Financial Survey 52

Beyond PR

FEBRUARY 1, 2018

An internal list of executives, board of directors, and/or employees. That used to mean an entirely separate task for each audience — submitting the copy to their wire service, web developers, social media manager, internal communications manager, and PR agency rep. Intended Audience: Consumer and social media audience.

Corporate 69

Corporate Internal International Engineering 69

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. Online platforms allow consumers and media to share their opinions, dissatisfaction, and headlines quickly and to the masses. Defining The Threats.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

JUNE 8, 2017

Bank employees and up to three additional guests to tour the facility, have photos taken on the field and experience the new stadium before many others from the general public could. 3–You also have quite the financial communications background, as you’ve spent time at Bremer Bank and Piper Jaffray, in addition to USB.

Banking 113

Banking Sports Financial Corporate 113

ImPRessions - Crenshaw Communications

JUNE 30, 2016

Then there’s the fact that the Lions favor splashy international campaigns driven by compelling creative content, which might exclude nearly all but the largest consumer brand campaigns. B2B PR, financial service, public affairs…these categories wouldn’t be likely Lions candidates.

Agency 120

Agency Creativity Advertising Advertising 120

Solo PR Pro

JUNE 14, 2022

She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. Jen is the only consistent employee at her agency, making her a true solo PR pro, but she does bring on additional contractors when necessary. You need someone who’s looking out for you financially.

Meeting 83

Meeting Radio Travel Television 83

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Personnel matters. Natural disasters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

PR Conversations

AUGUST 5, 2015

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Corporate 40

Corporate Financial Government Comparison 40

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). I like learning about businesses and their products, understanding business pain points and considering the myriad of variables that can affect a business’s success (technological trends, geopolitics, policy, financial turmoil, etc.).

Groups 60

Groups B2B Employee Policies 60

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 24, 2022

This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. This has several advantages which may eclipse all other forms of internal crisis management solutions. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Ethical Voices

JULY 25, 2022

How to make your employees understand and live your values. It’s a combination of many things, and they can come both internally and externally. And then internally, if you’re going to run an agency, you should have a certain defining set of values. Information is going out to consumers more rapidly than ever.

Ethics 81

Ethics Training Real Estate Agency 81

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Common reasons the agency may be to blame: Financial Instability. Financial Instability. Agency-Side Factors.

Agency 40

Agency Marketing Financial System 40

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Internal International Resources 354

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52