Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Learn more: Confirmation Bias in Media: The Echo Chamber Challenge Subscribe and get a free ebook on how to get better PR ideas. Source: Digital Journalism 1 Ling, R.

Media 52

Media eBook Viral Construction 52

Polaris

DECEMBER 2, 2014

If you produce multiple types of content—for instance, not only blog posts but also a weekly newsletter and ebooks—use separate editorial calendars for each to keep track of it all. There’s an added bonus: use this master list to help with internal linking on future posts. Title of post. Get serious about blogging.

Blogging 186

Blogging eBook How To Writing 186

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner.

How To 0

How To Content Marketing Conference Analytics 0

Doctor Spin

JANUARY 19, 2024

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” [link] Information asymmetry is dynamic, where the informed advantage is sometimes good, sometimes bad.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Content (ebooks, white papers).

Marketing 52

Marketing Analytics eBook System 52

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Swarmwise eBook: Building a community. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. Don’t miss your free copy of the latest #prStack ebook.

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. There are three trends driving the need for intelligent content to come to ebooks, reports, blogs, case studies, podcasts and more. Translating entire documents is cumbersome and time-consuming. It’s early yet.

Writing 72

Writing eBook Case Study System 72

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things

B2B 120

B2B B2C Facebook Storytelling 120

ISEBOX

MARCH 3, 2016

The theory goes that cornerstones are your foundational content pieces – a multimedia press release, whitepaper, ebook and the like. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency.

eBook 70

eBook Viral Conference Content Marketing 70

Shift Communications

NOVEMBER 15, 2017

PR planning is so valuable, especially from an internal operations standpoint. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc.

Data 95

Data eBook Strategy Pitching 95

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We regularly look at our own internal metrics to see what topics “pull” the most with our readers. Today’s consumer connects across a broad spectrum of social channels and savvy marketers realize that any new piece of content can be repurposed in several different ways. Scale content through smart repurposing.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ReimaginePR

SEPTEMBER 21, 2016

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. negotiators pushed for the adoption of copyright measures far more restrictive than currently required by international treaties.”. Click To Tweet. The Lack of Private Data Protection.

Telecommunications 120

Telecommunications Privacy Software Data 120

PR Fuel

NOVEMBER 2, 2021

With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. This could be by providing eBooks or a whitepaper list of all the crucial steps in the process. By International Standards. Boost Search Visibility. Testimonials.

Writing 52

Writing System Automotive SEO 52

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Doctor Spin

JANUARY 16, 2024

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” [link] Information asymmetry is dynamic, where the informed advantage is sometimes good, sometimes bad.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner.

How To 75

How To Content Marketing Conference eBook 75

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Have your internal expert lead conversations and Q&A with industry peers on hot topics and issues.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

JULY 14, 2015

When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. However, earning a mention has gone a long way toward re-invigorating internal support.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

MAY 26, 2016

A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. Your consumers or clients? The most loveable brands have a purpose that we as consumers love to love. Talk about content fatigue.for both the writer and reader alike. So, what’s the secret sauce to differentiating?

Blogging 51

Blogging Brand Branding How To 51

PR Fuel

JUNE 17, 2021

The amount of information, data, and news we consume on a daily basis is staggering today. Internal linking is great for your search rankings, but don’t overdo it with your links. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.). Prioritize SEO Practices.

Writing 59

Writing SEO Google Local 59

Shift Communications

JANUARY 12, 2015

I’ve finally accepted the fact that there will always be something else I have to do, and rushing through certain tasks just to be able to move on to the next one is ineffective and ultimately more time-consuming. Write my first eBook and read MORE! Casey Egan, SHIFT Boston. Dave Finn, SHIFT NYC. Jordan Ingram, SHIFT Boston .

eBook 60

eBook Creativity Agency Exercises 60

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. We’d each penned a chapter. And we were questioning why.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. She write, speaks, and advises on internal communication.​. They are not only difficult to avoid they can consume significant time. Just not being mentally-awake. I'm either on or off.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. 34% said ebooks. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

B2B 122

B2B Marketing Survey Software 122

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. In 2015, Amnesty International invited London residents to use VR headsets to walk around a virtual Aleppo to look at the damage during the ongoing war there.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145