Axia PR

DECEMBER 21, 2021

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

Privacy 117

Privacy Data Guidelines Marketing 117

NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . What type of trends do you look for when monitoring for consumer insights? Thanks for joining us, Jessica.

Data 78

Data Social Media Consumer Trends 78

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 146

Data How To Storytelling Analytics 146

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. Here are five data surprises we found in The Global Impact of CES2021 attendance summary: Attendance is still hard to predict.

Data 76

Data Automotive Transportation Mobile 76

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Creating valuable content is never easy, and doing so at scale is even more difficult.

Strategy 418

Strategy Media Advertising Advertising 418

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Bianchi Biz Blog

AUGUST 18, 2022

The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023. Anticipate an international, diverse audience. For those in the midst of planning, insights can be gained from looking back.

Automotive 66

Automotive Mobile Data Comparison 66

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. This is a great example of how we often have preconceived notions of how consumers search.

Brand 370

Brand Branding SEO Engineering 370

Reputation Us

MAY 15, 2024

Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike.

Reputation 78

Reputation Financial Employee Survey 78

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. 1) Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +. What sort of data? Why would you do this?

Internal 65

Internal International Data Media 65

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

Advertising 322

Advertising Advertising Privacy Television 322

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat: In 2017, M Live was still a fairly new addition to Marriott International. Brett: Four years ago, we were fortunate enough to welcome Marriott and M Live as a new customer.

Travel 109

Travel Data Industry Hotels 109

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media Internal International 78

Shift Communications

NOVEMBER 15, 2017

PR planning is so valuable, especially from an internal operations standpoint. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. By that, I mean I’ll never start working on a PR plan without taking a critical, data-driven look under my “client’s hood.” Natalie Townsend.

Data 95

Data eBook Strategy Pitching 95

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. You can also combine with third party data sources to understand how influential stakeholder groups are impacting media narratives and brand perceptions.

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital.

Industry 221

Industry Content Marketing Corporate Analytics 221

Agility PR Solutions

AUGUST 6, 2018

Consumers are increasingly transacting online, providing brands and businesses with access to vast amounts of data, from consumer profiles and personal information to user behavior and habits. The post State of digital trust: Can companies really be counted on to protect data? Can they be trusted? Can they be trusted?

Data 60

Data Company Internal International 60

PRSay

MAY 3, 2023

This year’s research suggests that solving the cube may be easier if you rely on data instead of stereotypes, and insights instead of instincts.” Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. Image credit: use annenberg center for public relations ]

Reputation 164

Reputation Corporate Report Employee 164

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Data Journalism. Relationship building takes time. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Data, data, and more data. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Given the proliferation of omnichannel retail, stores and others are creating huge amounts of data. Luckily, advanced data science is helping them cope.

Retail 156

Retail Automotive Conference Data 156

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. This data helps PR professionals gauge breadth and depth of message dissemination across various outlets.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. This data helps PR professionals gauge breadth and depth of message dissemination across various outlets.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

JULY 20, 2020

Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. If your company is willing to say what others won’t, you have found a megaphone. .

How To 241

How To Advertising Advertising Data 241

Onclusive

FEBRUARY 14, 2023

Be wary of including overused, simplified phrases such as ‘eco-friendly’ or ‘green’ in your communications unless you have evidential data to back them up, because these buzzwords will raise skeptical eyebrows. Internal comms can use this to help employees understand the role they can play in achieving the brand’s vision.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Then there was the.com wave where certain services went online and sold to consumers. Enter Performance Storytelling.

Storytelling 284

Storytelling B2C Retail Measurement 284

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 100

Automotive Mobile Government Technology 100

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. They discussed the ethics of data sourcing and activation to a packed room in Aria.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

What the data shows about marketing in a recession. Research data offers a more objective view. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. But consumer spending has continued to grow. All recessions aren’t alike.

Comparison 296

Comparison Advertising Advertising Reputation 296

NewsWhip

MARCH 27, 2023

Data has changed everything First things first, it’s worth acknowledging that data has changed the way the comms world works. Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate.

Data 148

Data Crisis Corporate Crisis Management 148

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. I am always surprised at the levels of uncertainty and unwillingness of communicators to adopt from and adapt to best practices in data-informed public relations.

Measurement 186

Measurement Communications Analysis Data 186

Presspage

FEBRUARY 8, 2024

For example, when using ESG data to quantify its impact on financial performance, IROs can inform investors on how a company’s sustainable practices not only reduce its environmental impact but also positively influence the bottom line. This confusion hampers stakeholders from making informed decisions. This shouldn’t come as a surprise.

Report 109

Report Government Financial Trends 109

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? So, you think you’re data-driven….

B2B 60

B2B Data Data-Driven PR Enterprise 60

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies.

Trends 90

Trends Brand Branding Analytics 90

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations.

Technology 146

Technology Crisis Management Social Media Training 146

Contently - Strategy

MAY 20, 2024

It’s especially handy for SEO recommendations related to your site’s Core Web Vitals, a report that uses field data—aka data from real-world users—to gauge the performance of various URLs on your site. Embrace Structured Data and Schema Markups Here’s where things get, well, a bit technical. Helpful, right?

SEO 98

SEO Engineering Content Marketing Google 98