How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.
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