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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. The intrigue and investment in the content as it rolled out, as experienced by the campaign’s target audiences, led to increased engagement.

Film 129
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How Covid has impacted the climate change conversation on social

NewsWhip

In a recent interview with the World Economic Forum to discuss the Davos Agenda, IKEA’s CEO, Jesper Brodin, said that “we have configured our stores to have a dedicated space to resell the products we take back and the products we use in our showrooms. Her company acquires the plastic scraps left over from local factories.

Chemicals 148
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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I recently participated on a tech committee to help construct a survey for educators. Industry Associations.

Skype 150
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How to Pitch Better Brand Stories

Cision

Making something newsworthy means having a “real person” to interview. DIY project, construction). For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Now, that is a story. Promoting the Beebo as a product is not.

Pitching 120
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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. Be eager, humble, hardworking and accepting of constructive criticism. The tools and technology will come after. Rapid Fire Round.

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Should Highway Signs be Hilarious?

Mindful Marketing

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. ” In Section 2L.07,

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Maxim Behar speaks with Ganiela Angelova on Bulgaria OnAir TV "The Day OnAir"

Maxim Behar

The war between the institutions, the relationship between the non-coalition and the battle for the local vote we comment with sociologist Kolyo Kolev and PR expert Maxim Behar, good evening gentlemen and welcome. Behar are the local elections a serious jolt for the non-coalition? You can see the whole interview here.