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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Dr. Regina Luttrell is senior associate dean and associate professor, Newhouse School of Public Communications at Syracuse University.

Film 127
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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I recently participated on a tech committee to help construct a survey for educators. Industry Associations.

Skype 150
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How to Pitch Better Brand Stories

Cision

Making something newsworthy means having a “real person” to interview. DIY project, construction). For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Now, that is a story. Promoting the Beebo as a product is not.

Pitching 120
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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need.

Corporate 107
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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? Be eager, humble, hardworking and accepting of constructive criticism. Rapid Fire Round.

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The Most Important Part of Startup Tech Marketing? Creating a Great Culture; Off Script #24: Kevin Sandlin

Sword and the Script

Any startup, entrepreneur, or community player in the Atlanta startup ecosystem can add their blog – or individual post or announcement – for free. 2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective?

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Behind the Headlines With Chris Shigas

Cision

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. When there is a forum, such as a comment section, it is rudimentary and not constructive for relationship building.