How to Constructively Approach a Reputational Crisis in PR
PRT Submitted Articles
OCTOBER 10, 2022
In this post, Sophia Halkidou shares how to discern when a problem is a reputational crisis, and advises on how to remedy it from a PR perspective.
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PRT Submitted Articles
OCTOBER 10, 2022
In this post, Sophia Halkidou shares how to discern when a problem is a reputational crisis, and advises on how to remedy it from a PR perspective.
Wadds Inc.
MAY 26, 2024
The Infected Blood Inquiry Report exposes catastrophic communication failures during the contaminated blood crisis. The issue was managed by the government and the NHS from a reputation management perspective. A more accurate description would be reputation manipulation. The inquiry was chaired by Sir Brian Langstaff.
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Axia PR
MARCH 26, 2021
Construction companies are only as good as their last mistake. This applies to their reputation as well. A bad reputation can undo thousands of hours of hard work. So how do you manage damage to your construction company’s reputation? Most clients also remember mistakes long after they have been addressed.
ImPRessions - Crenshaw Communications
AUGUST 4, 2022
.” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Yes, social media pushback can be constructive, yet it often spins out of control. It’s more constructive to build relationships from the start. Build social allies.
Axia PR
DECEMBER 15, 2021
Smart corporation communications executives know that all it takes is a single public relations crisis to bring down even the biggest enterprises in the industry. The moment there's a reputation crisis, you can expect your company to suffer greatly.
PRSay
JUNE 7, 2021
In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Organizations are only as strong as how they respond in moments of crisis. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan.
Reputation Us
OCTOBER 27, 2021
“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK. BAD REPUTATION EXAMPLE. –Joan Jett.
Reputation Us
OCTOBER 27, 2021
“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.
Prohibition
JANUARY 17, 2022
Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?
Reputation Antistress by Sergii Bidenko
APRIL 21, 2023
In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. Acknowledge the problem The biggest mistake at the beginning stages of a crisis is to keep quiet and pretend nothing is happening.
PR Matters
JANUARY 12, 2018
As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.
Prohibition
JANUARY 24, 2022
Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.
Cision
JUNE 3, 2015
Is prevention of a crisis possible? The ability for a company to not only manage and survive a crisis, but to thrive skillfully, all depends on its focus and planning prior to the onset of that crisis. Integrate your crisis plan. Don’t crumble under crisis. But all is not lost. An army of supporters.
5W PR
AUGUST 12, 2019
What’s a reputation worth? Companies that aren’t prepared for a crisis can watch their sales go off the cliff, their stock price take a plunge, and even permanently shut some, if not all their doors. For a construction company, that could mean poor safety standards with a string of citations. Building A Corporate Reputation.
Prohibition
AUGUST 4, 2021
Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? What is online reputation management?
Reputation Antistress by Sergii Bidenko
APRIL 5, 2023
Thanks for reading Reputation Antistress by Sergii Bidenko! Listening doesn't mean you have to agree with everything being said, but it is an essential step in addressing the situation constructively. Cancel culture can be very intense, and staying focused and level-headed is essential throughout the process.
The Hoyt Organization
FEBRUARY 19, 2024
Negative reviews can hurt your brand’s reputation and turn away potential customers. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. When addressing negative reviews, be understanding and constructive.
Remote PR Jobs
AUGUST 31, 2022
They are busy people and too commonly, executive management's primary point of contact with the PR team is during crisis management. While constructing strong relationships with the public and media is an ongoing process that requires dedication, it is also the foundation necessary for a successful company.
Onclusive
FEBRUARY 9, 2021
A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
With a live broadcast interview, all one can do is use it as a “teachable moment” for the team, offer constructive criticism and devise ways to improve for the next time. Nonexistent or outdated crisis communications planning. Inadequate PR outcomes measurement.
ImPRessions - Crenshaw Communications
APRIL 26, 2018
Reputation and ratings are down, yet profits continue to rise. Clearly, the league’s reputation management has moved beyond its annual kids’ “Punt, Pass, & Kick” competition. Though many factors can contribute to such a drop, surely the relentless public controversy hasn’t helped the situation.
ImPRessions - Crenshaw Communications
MAY 29, 2018
To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. It may want to let a crisis blow over, or just go quiet until the next news cycle, especially if the criticism is undeserved. A good PR agency tells you when.
Cision
SEPTEMBER 8, 2016
In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. My goal is to expand the marketing of Cerrell’s respected reputation, publicize the good work of the firm and strengthen our public relations capabilities.
Landis PR
DECEMBER 11, 2023
Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Photo courtesy of Pixabay 1.
Presspage
JUNE 16, 2023
While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. Additionally, AI algorithms can help streamline the process of constructing press releases.
Stephen Waddington
JULY 7, 2020
Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow. Organisations that went into COVID-19 focused on profit have taken the biggest financial and reputational hit. There is already a renewed focus on environment, society, and governance.
Critical Mention
JUNE 12, 2018
These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role. Until next time!
Critical Mention
OCTOBER 2, 2019
Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. If you’re a hotel and are about to renovate rooms, consider the ramifications of construction noise or paint odors. Monitor Your Online Reputation. It takes 20 years to build a reputation and five minutes to ruin it.
PR Matters
AUGUST 11, 2014
It’s important to be aware of the tell-tale warning signs of an agency’s incompetency, before it is too late to avoid damage to your company’s reputation. They kiss your arse instead of telling you like it is about reputation management issues. In a crisis/emergency situation, response time is everything.
PR in High Definition
MAY 26, 2021
As someone with their ear to the ground on all things reputation, I found the Basecamp statement was especially interesting. Let’s not forget that this wasn’t a reaction to a crisis, it wasn’t a story uncovered by an investigative journalist, there haven’t been any laws broken – the company opted to share private information willingly.
Cision
MAY 4, 2016
It will include reputation management, crisis management, brand enhancement and media relations. The final task is to tell the client’s story in a way that enhances reputational standing or brings in new business. Then you can construct a strong narrative to place between the reporter and the client.
Polaris
SEPTEMBER 4, 2014
For a PR pro, publicity is just one small part of managing a company’s reputation. If you don’t get back to them when you say you will, arrive unprepared for an interview or make claims you can’t substantiate, reputable journalists are unlikely to take your call a second time. the list goes on. Public Relations'
Rock the Status Quo
NOVEMBER 8, 2015
There is a direct line between social media and corporate reputation. It’s part of our relationship with the public and where the majority of crisis management takes place. morgancarrie Working with products I’ve found the most constructive and often insightful information comes from users in pain.
Prohibition
JULY 9, 2018
So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Arrange for interviews or public speaking events and construct press releases. Organise and coordinate PR activities.
ImPRessions - Crenshaw Communications
MARCH 23, 2017
While everyone involved is still pumped from the successful event, send thank yous and elicit constructive feedback from panelists, moderator and attendees. A well thought-out panel can produce content for months, “rewarding” participants with coverage that adds to their professional resume and your reputation.
Katie Paine's Measurement Blog
MAY 23, 2023
Dwyer adds: “While Qatar did get some positive coverage around “world-class” construction and wealth, the country took the biggest hit on reputation with human rights issues and working conditions—clearly overshadowing any positive messaging.
PR Conversations
AUGUST 18, 2011
From a public relations perspective—organizational reputation, value and relationship building—how well received and effective it will be is dependent upon two main things: 1. Often it is only during an economic downturn or a crisis that the value of a consistent and honest organizational narrative is realized fully.
Mark My Words
MARCH 11, 2021
But what have the revelations done to reputations? He was born into a social construct that was in part responsible for the tragic death of his mom. However, it’s what happened after that may have the most enduring impact on Meghan’s reputation. It’s important to remember that Harry did not volunteer to be a royal.
Onclusive
FEBRUARY 17, 2021
media relations, crisis management, social media, etc.) As you’re setting your PR goals and success metrics, tie them to dollars and / or corporate reputation whenever possible. Onclusive recommends setting SMART goals (Specific, Measurable, Achievable, Relevant and Timely) in all aspects of your business, including PR.
Prohibition
APRIL 29, 2017
So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Arrange for interviews or public speaking events and construct press releases. CIPR Yorkshire & Lincolnshire Pride Awards 2015.
Waxing UnLyrical
NOVEMBER 9, 2015
How to Prevent a Social Media Crisis. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ?
Solo PR Pro
MARCH 1, 2016
Working collaboratively – and constructively – with the client team of a company you’ve signed on is imperative for your success. It goes without saying that you should avoid working with a company that engages in any type of illegal or unethical activity, as this could have serious ramifications for your own reputation.
Ethical Voices
MARCH 6, 2023
Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. Politics can be very, very constructive. He moved the needle in a positive way.
Ethical Voices
JUNE 27, 2023
Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. That plays a major role in how we actually view our responsibility as leaders in these constructs.
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