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How to Build an Executive Visibility Social Media Strategy

Stern + Associates

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

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Communicating Like Never Before is Easier Than You Think

Cision

Sometimes, we do the usual: send a few press releases, do some media outreach, pat ourselves on the back and do it again tomorrow. But, there are often more simple, overlooked steps we can take to communicate faster, more effectively and enact more change than public relations has ever been able to before.

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What is paid social media?

Prohibition

Understanding social PPC for your business. Pay-per-click advertising has the potential to make or break the success of your ad campaign(s)…but only if they are the right match for your company’s objectives. Here, we will educate you on everything social PPC! What is paid social media?

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How to Choose a Media Monitoring Service

Critical Mention

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. To help you narrow your search, here are some features, benefits and services to look out for as you make your evaluation: Real-time results. Eric Lebowitz.

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Uncertainty in the Media Monitoring and Earned Media Market: What It Means For You

Critical Mention

Uncertainty in the Earned Media and Media Monitoring Landscape: What It Means For You. If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace.

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Behind the Headlines With Adriana Stan

Cision

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Want more insights on media professionals? Check out Cision’s free “State of the Media 2016 Report!”

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M&A: Reputation Building Must Happen Well Before Details of M&A Are Announced.

Reputation Us

In the wake of the pandemic and the challenges that surfaced as a result, 2021 appears to be another year that credit unions consider merging with another financial institution. Following initial staff meetings and the delivery of talking points, ongoing communication across multiple platforms (e.g.,