OnePitch

FEBRUARY 22, 2024

As a Public Relations Professional, it is essential to stay tuned into market trends and have your eyes on every movement in the industry. One of the best ways of improving your game as a professional is to socialize, observe and learn from your colleagues in the industry.

Conference 73

Conference Communications Trends Industry 73

Sword and the Script

APRIL 18, 2020

In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. 1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Give our services a try.

Trade Shows 122

Trade Shows Content Marketing Conference Marketing 122

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. As the conference and awards manager, I am tasked with helping our high-growth tech clients build speakers’ bureaus. Create a leadership positioning.

B2B 334

B2B Company Case Study Conference 334

PRSay

JUNE 15, 2017

Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m. Personalize your pitches. 1 reason why journalists reject otherwise relevant pitches. and 11 a.m.,

Pitching 127

Pitching Survey Journalism Conference 127

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it. Harvey’s career started in the U.S. Blue Apron, not smart fridges.

Pitching 120

Pitching Trends Telecommunications Technology 120

Rock the Status Quo

AUGUST 1, 2014

PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. His pitch worked. His pitch worked.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Cision

AUGUST 26, 2016

This expert has also served as a speaker for the World Bank and OECD conferences in Washington, Paris and Hawaii, as well as being the recipient of the Scripps-Howard Edward J. So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus.

Pitching 120

Pitching Agriculture Report Energy 120

Agility PR Solutions

AUGUST 18, 2022

Whether you’re pitching the company’s management team on a new marketing initiative or campaign, speaking at a networking event or conference, or presenting a webinar for potential or existing customers, an effective and engaging presentation is central to all these use cases.

Marketing 161

Marketing Conference Pitching Publicity 161

ImPRessions - Crenshaw Communications

MARCH 15, 2023

And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! Yet that CTA is too easy to forget, or for the reader to brush off as just another veiled pitch. But to get away from sales pitch territory, put the power back in the reader’s hands.

Construction 294

Construction Pitching Exercises B2B 294

OnePitch

APRIL 6, 2023

As a Public Relations Professional, it is essential to stay tuned into market trends and have your eyes on every movement in the industry. One of the best ways of improving your game as a professional is to socialize, observe and learn from your colleagues in the industry.

Conference 74

Conference Communications Trends Industry 74

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. A fast news cycle invites B2B newsjacking. Be quotable. Be sensitive.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Attend client meetings, conference calls, team brainstorms and meetings as directed by your supervisor. -Monitor and track media; report trends, create reports as needed. Help with social media content creation and report.

Internal 323

Internal International Communications B2B 323

Flack's Revenge

APRIL 4, 2018

John had a lot to say about the do’s and don’t’s of pitching him (and by extension other top tier reporters) your ICO. Attend conferences like this one, for starters, and find a chance to speak with him. The post Tell Human Stories when pitching ICOs: John Biggs of TechCrunch appeared first on.

Pitching 120

Pitching Report Conference Marketing 120

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch. At Crenshaw, we work hard to create those bonds with journalists. In a pre-pandemic world, we would socialize over happy hours and karaoke.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Industry events.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Ronn Torossian

SEPTEMBER 25, 2020

Additionally, there are plenty of ways that an ICO can be promoted through public platforms – through blog posts and articles, to speeches at conferences, to pitching the […]. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on.

Agency 150

Agency Strategy Publicity Conference 150

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. Because when you think about it, pitching is a bit like fishing. Usually it’s for big client announcement.

Journalism 344

Journalism Internal International Pitching 344

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences.

How To 232

How To Conference B2B Advertising 232

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. How is this possible? Think about it from their perspective.

Media Relations 94

Media Relations Pitching Media Conference 94

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. A press conference should give the media something of value.

Conference 202

Conference Training Small Business Leadership 202

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 6, 2022

Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. For example, why wait to pass on a few additional instructions to conference coordinators on sponsorship partnerships when you can easily just give them a call? Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Attend conferences. Simple advice for PR pitches from journalists Reporters get a lot of pitches. Use accurate subject lines, not clickbait.

Journalism 129

Journalism Media Relations Report Media 129

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Craft Your Movie Pitch. “I My internal test for my pitch is ‘Would my mom understand what this is?’ With a simple pitch, try the mom test.

Storytelling 284

Storytelling B2C Retail Measurement 284

Solo PR Pro

JUNE 28, 2016

We are heading into peak conference season (including the Solo PR Pro 2016 Main Event ) so it is a great time to strategically prepare so that you get the get the most from your conference experience. Before attending any conference, you should be clear on your purpose for going and what you intend to get out of it.

Conference 40

Conference How To Meeting Travel 40

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Industry conferences are vital venues for lead generation and networking, as well as for for building authority. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. A fast news cycle invites B2B newsjacking. Be quotable. Be sensitive.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

Barokas

JUNE 15, 2017

By the end of day one, our ‘pitch’ had evolved. Barokas PR has been around for almost two decades so we don’t necessarily fall into the startup category— although if you work with us, you know we are just as nimble and agile one—so it was surprising to me to see my pitch change from day one, to day two. I pretty much have it down.

Pitching 68

Pitching Examples Conference Education 68

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. As a bonus, speeches from conferences can also be recycled as bylined articles or video snippets suitable for social sharing. Look at last year’s conference program.

Conference 136

Conference Enterprise Technology Financial 136

David PR Group

AUGUST 4, 2023

Introducing: The Bystander , a contemporary mystery/thriller by debut author John David The Pitch: A reporter fortuitously films an armed bystander killing an active shooter, but while the world thinks they found a new hero, the reporter learns they got it all wrong.

Film 52

Film Conference Pitching Reputation 52

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a company has developed a unique method for recruiting a diverse workforce, for example, its spokespeople can earn speaking sessions at diversity and inclusion, workplace culture, and HR industry conferences.

Company 174

Company Conference Corporate Leadership 174