Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 103

Survey Report Media B2B 103

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing.

Tools 120

Tools Enterprise Analytics Case Study 120

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 94

B2B Marketing Measurement Social Media 94

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

SEPTEMBER 29, 2020

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Career paths will evolve. Some jobs will be lost, and new ones will be created.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. That’s the price of leadership. Yet we live in ever more complicated times even as the company has worked its way into more technology corners, like IoT. His message? In the next five years, he said, Google+ will be Google.

Google 72

Google Privacy YouTube Data 72

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 30, 2017

This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 4) Context in Marketing Campaigns, Mediums and Measurements [UML].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation. Don’t miss these related posts: Where and How B2B Marketing Generates Leads it Likes [Study].

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

MAY 8, 2018

It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve.

Survey 62

Survey B2B Marketing Mobile 62

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. When I left HubSpot, I specifically wanted to experience a new industry to see how the marketing strategies might change. It was a very crowded market, and also a very established market.

Marketing 74

Marketing SEO Trade Shows Technology 74

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. This is will be my third IMEX conference. Track: Technology / Social Media. Marketing 1.75 Track: Technology / Social Media. Marketing 0.5 Marketing 0.75

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. Digiday 5 Things to Know. For tech PR pros, Digiday is a great publication and considered a top tier placement.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 178

Survey Marketing B2B Study 178

Beyond PR

OCTOBER 27, 2016

Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Building Relationships Before the Conference.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 32% “industry events/trade shows/conferences,”. 32% “industry events/trade shows/conferences,”. Not content marketing. Below are five points that stood out for me in the report.

B2B 100

B2B Trade Shows Survey Study 100

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. In 2014 we did 13 different conferences; in 2015 we did three.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. In this sense, the webinar doubles as something akin to an old-fashioned press conference. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Mobile, data and wearable technology. c) Donald Steel. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 18, 2018

MG: The technology. Even with all the technology and social media, etc., With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing. Social Media Marketing Podcast. Content Inc. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 174

Marketing Employee Content Marketing Training 174