Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 178

Reddit Software B2B Technology 178

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Schwartz & Company, which was looking for an account person who knew sports and fashion. I didn’t understand how to craft a good pitch and how to pitch a story.

Communications 193

Communications Sports Journalism Fashion 193

Axia PR

JUNE 27, 2018

Confessions from a daily newspaper editor. Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes.

Pitching 54

Pitching Construction Newspapers Media 54

Bianchi Biz Blog

MAY 20, 2024

In 2024, I expect to focus on the technical details of EV powertrains, ADAS and automated driving technologies – including sensors and silicon – as these are the building blocks for our future cars, and companies are absolutely working on them today. What advice do you have for PR people that want to pitch you?

Automotive 92

Automotive Engineering Meeting Media 92

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage.

Pitching 120

Pitching Policies Ethics Mobile 120

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. Know your audience.

Transportation 101

Transportation Meeting Newspapers Media 101

Bianchi Biz Blog

JANUARY 8, 2024

I mostly look for big news, whether for the company involved, the government, or just in general. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area. What advice do you have for PR people that want to pitch you or your publication?

Meeting 99

Meeting Energy Local Media 99

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. Why is there a disconnect between trucking companies and drivers concerning retention?” What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. Basically, the why. Know your industry.

Transportation 94

Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

FEBRUARY 6, 2023

I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Read some of my work or our staff’s work before pitching. Stay on point. It has to be news.

Automotive 76

Automotive Technology Meeting Transportation 76

Bianchi Biz Blog

APRIL 18, 2022

Supply chain disruptions and how companies are managing them are another big topic. I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. What advice do you have for PR people that want to pitch you?

Meeting 79

Meeting Automotive Media Newspapers 79

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I try and imagine friends sitting around a table talking about a story they heard on the radio that made them think of someone that could learn or benefit from the message and ultimately sharing… so I tend to cast a wide range pitch net! Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I really love delving into people’s stories or stories of how companies are born.

Meeting 74

Meeting Automotive Engineering Journalism 74

Bianchi Biz Blog

MAY 8, 2023

I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 86

Automotive Report Meeting Radio 86

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. Community newspapers and websites often seek profiles of people that live in the area.

Newspapers 122

Newspapers Radio Construction Fashion 122

PR Fuel

NOVEMBER 4, 2020

Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. That company sends it to tons of publications in bulk so that you can save time.

Media 103

Media SEO Newspapers Pitching 103

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 102

Media Relations Automotive Media Newspapers 102

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. While some companies may have a full marketing department with experts in both digital and traditional marketing at their disposal, others may have no marketing team at all.

Technology 88

Technology Publicity Banking Newspapers 88

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. What is the motive behind this pitch?

Meeting 83

Meeting Automotive Media Transportation 83

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists.

Meeting 75

Meeting Report Automotive Media 75

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. You waste your time and the journalist’s time when you pitch a story idea that doesn’t fall within their beat. So, a pitch that arrives on Monday right around 10 a.m.

Pitching 78

Pitching Government Financial Survey 78

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Bianchi Biz Blog

JULY 10, 2023

Years ago at Jalopnik I started looking into a company that purported to sell “perfect” replica supercars on the cheap. I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve Describe the craziest or most fun story you have written.

Meeting 85

Meeting Report Automotive Media 85

Bianchi Biz Blog

AUGUST 9, 2021

I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider. Really pay attention to my coverage and my outlet.

Transportation 96

Transportation Meeting Report Automotive 96

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. And companies are taking notice. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

Meeting 60

Meeting Automotive Transportation Media 60

Waxing UnLyrical

JUNE 14, 2011

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again. Here it is. Way to go to not build relationships, T.

Pitching 98

Pitching Social Media Newspapers Blogging 98

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. With traditional media relations efforts, you’re lucky to get a link back to your company website’s home page. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. Then, look for any information about the company’s press release specifications. If you’re not sure how to build a list of media contacts, look for a press distribution company. Don’t assume every company lists the same guidelines. Create the Pitch.

How To 91

How To Guidelines Writing Pitching 91

Bianchi Biz Blog

FEBRUARY 21, 2022

A lot of my focus last year and this year has been on the autonomous trucking race, which is heating up this year as self-driving trucking companies are getting closer to offering automated long-haul products to fleets. and how transportation companies will start seeing the benefits of repaired highways and bridges.

Meeting 96

Meeting Transportation Media Sports 96

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. What about promoting events for your company or client? Are you hoping to drive brand/company awareness? Photo courtesy of Pixabay. By Robin Carr, LCI.

Local 98

Local Newspapers Sports Video 98

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 113

Media Relations Media Survey Pitching 113

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." He has a true global mindset born from ten years working in countries outside of the U.S. They're searching for people to quote in their stories.

Real Estate 214

Real Estate Video Report Twitter 214

Doctor Spin

MARCH 1, 2024

Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Event planning companies. Technology companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Bianchi Biz Blog

OCTOBER 5, 2020

It’s not one specific story as much as the day-to-day reporting, vetting and verifying sources, chasing down scoops and of course, keeping track of the company’s and its CEO’s many highs and lows over the years that has made it so fun. The question isn’t meant to root out only extraordinary people and companies.

Transportation 92

Transportation Meeting Report Media 92