5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Worse, they may let the news trickle out without a proper media strategy. They don’t respond to me-too pitches.

Agency 205

Agency Pitching Internal International 205

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Media Relations and Outreach. Crisis Management. Event Planning.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257

How To Interviews Measurement Storytelling 257

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. They focus on excellent written and visual communication distributed through various media channels. The main objective is to spread a positive image by telling engaging stories and sharing relatable experiences.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources.

Automotive 78

Automotive Mobile Technology Resources 78

Bianchi Biz Blog

JULY 22, 2021

All in all, not only is CES 2022 planning to come back in a big way, but the opportunities for automotive and mobility companies are poised to be better than ever … if you approach things in the right way, that is. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 108

Automotive Mobile Technology Resources 108

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. Impact – Is your announcement going to impact your company monumentally?

Product Launch 52

Product Launch Pitching Industry Social Media 52

Garrett Public Relations

MARCH 31, 2019

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? What’s a […].

Product Launch 91

Product Launch Publicity Company Content Marketing 91

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. Revisit key company announcements.

Pitching 83

Pitching Product Launch Data Measurement 83

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Let the agency handle all media relations. Then be prepared to break some rules. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Solo PR Pro

NOVEMBER 15, 2022

I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

Bianchi Biz Blog

SEPTEMBER 7, 2021

Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.

Meeting 92

Meeting Transportation Media Journalism 92

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) On the back of this, we successfully pitched it to relevant media titles and were able to gain several pieces of coverage. However, as well as issuing standard releases (e.g.

How To 62

How To B2C Trends B2B 62

The Hoffman Agency

MARCH 11, 2020

Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. You are not gonna quit and join her company, are you?” As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. If pitching in the U.S. asked his boss, half-jokingly.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 It’s not that thought leadership isn’t valuable, according to author Omar Bilal Akhtar , it’s that companies have come to believe thought leadership is the primary means of implementing a content strategy. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g.,

Print 60

Print Product Launch Fashion Report 60