Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. They continually and progressively have to “do more with less.”

Media 71

Media Automotive Resources Financial 71

PR Fuel

MAY 24, 2022

Each person mentioned or quoted in your release should be identified by their name, title, and company. Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. We’ll make sure it gets in front of the right journalists and media outlets for maximum exposure.

Writing 72

Writing Product Launch Infographics Pitching 72

Cision

APRIL 15, 2015

Go beyond the typical company logo to put a little excitement in your press releases. Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Infographic.

Infographics 120

Infographics Product Launch Content Marketing Video 120

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. It’s a place that houses your downloadable media, your media kit, your social feeds, your contact. What IS a newsroom?

Survey 70

Survey Corporate Product Launch Writing 70

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.

Social Media 40

Social Media Trade Shows How To Media 40

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Press releases aren’t meant to act as marketing material for your company. Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. The short answer is, absolutely. Craft a Good Headline.

Writing 59

Writing SEO Google Local 59

ISEBOX

JANUARY 6, 2016

Product Launches. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. ISEBOX is an innovative multimedia news release platform that’s enhancing the way companies showcase stories and distribute quality content to journalists. Holiday Related. Team Member Profiles.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

AUGUST 18, 2016

Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?), When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The reason: Visually consistent marketing.

Brand 40

Brand Branding Product Launch Guidelines 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 145

eBook Product Launch Software Internal 145

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. But not all social media platforms support long-form video content. Creating videos takes time, effort, and money.

Video 62

Video Infographics Social Media Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 This is hardly a comprehensive examination and to be clear, I am not arguing blogging is better than a press release or media coverage. million dollars. I view these interrelated legs to the same 3-legged stool.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media has made everyone accessible, take advantage.

Social Media 40

Social Media Pinterest Media Marketing 40