ImPRessions - Crenshaw Communications

JANUARY 28, 2018

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses. The results were often ugly.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8 in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Cision

OCTOBER 15, 2015

Social media users may misspell your company name, abbreviate a product name or reference a description instead of a product name. Customers are no longer whispering their complaints to their neighbors at dinner tables. Social media has sped up the way we communicate, including how we write. Stay on top of what others are doing.

Social Media 120

Social Media Media Employee Reputation 120

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. There are four additional reasons why your company should have a crisis management plan. enhance the safety, health, and well-being of all those who work for and do business with your firm.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Engage PR

JANUARY 6, 2018

A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Melissa Agnes

NOVEMBER 10, 2014

Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to? If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic? Customer service.

Crisis 100

Crisis How To Crisis Management Exercises 100

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. What causes a crisis to go viral? Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Flatiron Communications

JULY 14, 2014

.” Talking about giving preferential treatment to individuals with large social followings, here’s a breaking tale involving another Cable/ISP company that may very well rival that company’s epic PR debacle in the nascent days of consumer-generated media. Veronica Belmont.

Customer Service 35

Customer Service Viral YouTube Twitter 35

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. As a company, you want to be able to respond quickly and effectively with an appropriate plan. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Steve Barrett: We’ve all seen those go viral haven’t we? That’s fantastic!” “We We were in this publication and we had an executive showcased.” .

Media 202

Media Storytelling Technology Data 202

PR Fuel

NOVEMBER 27, 2018

However, wouldn’t it be nice if your favorite company did this for you all the time rather than once a year? This way you can keep your customers and fans happy year-round even when you’re not throwing some big in-house bash to show how much you care. Change the name and the company at least, or just have a flat form you send off?

Survey 45

Survey Company Customer Service Small Business 45

Prohibition

NOVEMBER 9, 2021

provide customer service to their clients. Developing relationships with loyal customers and encouraging them to campaign for your brand. Creating messages that demonstrate your company’s beliefs. Creating a “face” for your company that fosters relationships and inspires confidence.

Advertising 62

Advertising Advertising Social Media Facebook 62

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. Sometimes these two terms are used interchangeably, (they’re interdependent after all) but there are significant differences. Want to learn more about the benefits of social listening for PR and Comms?

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The response was so overwhelming that it crashed the company website) The company’s annual revenue rose millions year after year.

Leadership 111

Leadership Brand Branding How To 111

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. Side note: It doesn’t have customers in Australia where it’s headquartered by choice.

Tools 161

Tools Media Software Analysis 161

Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Big companies need to learn to be small — Mark Schaefer (@markwschaefer) August 27, 2015. Identifying all of the platforms your company will need a strategy for is only the first step.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Handle the low-hanging fruit (customer service). Attention is finite and our need for attention is not. This is why we need to promote our brands, businesses, messages and ideas. Conclusion.

Social Media 84

Social Media Media Customer Service Measurement 84

Sword and the Script

NOVEMBER 11, 2014

Most importantly, Rainbow Play Systems of North Carolina is very accommodating, based on my conversations with parents and customers. . At first glance, it might seem the company is in the services industry – catering to birthday parties – but the company sells playground equipment and kids’ furniture.

Marketing 114

Marketing System Viral Insurance 114

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! However, having at least a few hundred people who consistently rave about how awesome you are will build credibility within the eyes of the media and your target customer. If you have a scarf company that is not news. There is no revenue.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! However, having at least a few hundred people who consistently rave about how awesome you are will build credibility within the eyes of the media and your target customer. If you have a scarf company that is not news. There is no revenue.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

The Stalwart Blog

APRIL 26, 2020

I was the marketing director for a software company and hung up my own shingle about 13 years ago. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Phone videos become viral, whether it’s legitimate or not. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?) While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders.

Brand 40

Brand Branding Product Launch Guidelines 40

Cision

JUNE 15, 2015

Social care (customer service). Most companies wouldn’t benchmark their business against the Fortune 50, sense the sales of those 50 companies, add some padding for good measure and claim that to be the value of their customers. Product research. Sounds reasonable, right? Sadly, this isn’t the case.

Viral 120

Viral Facebook Measurement Advertising 120

Cision

MAY 25, 2017

Numerous companies, in conjunction with PR and HR, make it mandatory that if you are to have a social media profile, it needs to be clear that you are not an official spokesperson of the company. Secondly, it’s telling them that they aren’t really a part of the company. Now if I could figure out how to thank them.”

Employee 129

Employee Brand Branding Policies 129

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. Source: Papa John''s ). I have lots of questions, help me.”

Social Media 48

Social Media Marketing Media YouTube 48

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A hack or security breach can have a huge PR ripple effect, undermining relations with customers and tarnishing a brand image for years. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The Viral Customer Complaint. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130