Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . With that in mind, here are five tips for a successful media strategy for technology companies: .

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

FEBRUARY 28, 2024

With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. What is SXSW?

Brand 78

Brand Branding How To Film 78

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “If you know at the beginning what you’re measuring, then you’re going to have a very measurable objective that you can achieve.”

Conference 120

Conference Internal International Data 120

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 156

Employee Crisis Reputation Creativity 156

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Not all pharma companies have the same agenda when it comes to medical marijuana. What is likely to be the long-term impact on your company? Get the full report today!

Company 120

Company Newspapers Transportation Measurement 120

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. The plan must include topics and publications that are relevant to the industry and important for company messaging.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. The plan must include topics and publications that are relevant to the industry and important for company messaging.

How To 203

How To Case Study Meeting Pitching 203

PRSay

MARCH 11, 2019

“Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. “The

Trends 151

Trends Communications Employee Enterprise 151

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Hale helps companies and leaders articulate and amplify their stories. Hale helps companies and leaders articulate and amplify their stories.

Local 133

Local Crisis Management Internal International 133

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. No measure of success. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Clients have become sensitive and quick towards creative involvement and decision-making.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 106

Interviews Publicity Technology Social Media 106

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team.

Video 283

Video Facebook Social Media Creativity 283

PR 20/20

JANUARY 10, 2023

To help you answer the question, we've outlined the most important considerations for companies contemplating hiring a marketing agency below. Additionally, marketing agencies bring another expertise to the table—creativity. In 2023, companies will dedicate roughly 13.6% Let's dive in. What does a marketing agency do?

Agency 74

Agency Marketing Internal International 74

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Measure what matters. Occasionally a company will feel that once the team is in place, their job recedes into the background, and the PR agency will work their magic without too much input.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Companies that publish more than 16 posts a month typically generate three and a half times more traffic than those which publish less than four.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. In under a week, Starbucks announced it would be closing all of its company-owned restaurants in the U.S.

Crisis 191

Crisis Data Software Privacy 191

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Internal comms takes center comms stage in hybrid work. “I see a few things. PR has a bigger role in content. “I

Marketing 198

Marketing Content Marketing Data Social Media 198

Onclusive

MARCH 19, 2019

Communicate the value of these solutions to the customers internal teams and executives. Tenacious and creative problem solver happy to dive into customer challenges, processes, and platforms to drive results. Onclusive is the data science company for communication and public relations. Qualifications. About Onclusive.

Measurement 150

Measurement Engineering Data Content Marketing 150

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. by Frank Strong. Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. However, not just any plan will do. The best planning process is when both parties come to the table well informed.

Creativity 141

Creativity Measurement Pitching Internal 141

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Clearly they aren’t designed for home runs, but they’re PR’s utility player, useful for building a record of company progress. The long game. Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Enter digital PR. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71