Shift Communications

SEPTEMBER 8, 2017

McKesson Corporation faces this exact conundrum. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Yet, the company is sometimes still thought of as part of the old guard, and not at the forefront of the rapid changes in healthcare, because of its longevity in the marketplace.

Healthcare 79

Healthcare Leadership Local Retail 79

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. Find your allies.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

JULY 1, 2022

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. There were newspapers, magazines, wire services, trade publications, TV and radio.

Handbook 191

Handbook Publicity Newspapers Television 191

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. Well, COVID-19 of course. Seek communications help. Always in all ways.

Employee 201

Employee Community Leadership Enterprise 201

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

OCTOBER 17, 2019

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., before serving in progressively advanced roles at four Silicon Valley companies. He then moved to Texas, where he held corporate leadership roles for EDS Corp.

Ethics 104

Ethics Financial Local Newspapers 104

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Schwartz & Company, which was looking for an account person who knew sports and fashion.

Communications 192

Communications Sports Journalism Fashion 192

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community. You may get more bang for your buck donating to local organizations.

Consumer 109

Consumer Travel Local Community 109

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

Barokas

FEBRUARY 4, 2019

Over more than 20 years, David has held leadership roles at various agencies and led global communications for Deloitte. He coaches, mentors and advises startup CEOs and has entrepreneurial experience that runs the spectrum from small, start-up organizations to large multinational corporations.

Leadership 114

Leadership Energy Agency Local 114

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

Flack's Revenge

MARCH 30, 2020

My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. Frank Strong.

Crisis 199

Crisis Pitching Airlines Technology 199

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

System 189

System Public Affairs Employee Nonprofit 189

PRSay

OCTOBER 16, 2020

3, Americans will cast their votes for President and for state and local candidates. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

Communications 201

Communications Nonprofit Employee Local 201

PRSay

MARCH 6, 2020

These types of things can throw a company into chaos,” said T. There are several local and national agencies with the experience and expertise with the coronavirus, and they have assembled a wealth of information to explain what is happening in real-time,” Stansell said. Garland Stansell, APR, PRSA’s 2020 chair.

Communications 212

Communications Employee Crisis Policies 212

Mark My Words

MAY 20, 2020

He is the outdoors guy, the explorer, the guy in your local community doing cup challenges for charity, and that was why the Invictus Games was a huge success; it had all the attributes and brand values he stands for. It would definitely be a mistake for him to become too closely identified with the Hollywood glitz and the glamor.

Film 60

Film Local Training Community 60

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company.

Ethics 80

Ethics Data Crisis Apparel 80

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

OCTOBER 13, 2020

Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis. Environmental, Social and Governance (ESG) is likely to be a major issue on the corporate agenda for the next decade.

Report 144

Report Communications Government Crisis 144

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Report back to leadership. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

FEBRUARY 5, 2018

Customers want to know more about the people who lead the companies they patronize. Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing.

Communications 149

Communications Employee Leadership Writing 149

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

PRSay

OCTOBER 21, 2021

The operating system of the past was localized, the operating system of the present is centralized and the operating system of the future is decentralized.”. The trust was based in community (a place to exchange information, media and news — beyond), localized communication and exchange (face-to-face communications),” Radocchia said.

System 78

System Government Local Technology 78

Barokas

SEPTEMBER 11, 2017

The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. Publicis Health isn’t the first company associated with Purdue to face lawsuits. Publicis Health, part of Publicis Groupe S.A., A labyrinth of lawsuits.

Crisis 166

Crisis Ethics Publicity Marketing 166

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content.

Social Media 119

Social Media Conference Media Corporate 119

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted agency and corporate PR news. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St.

Blogging 78

Blogging Agency Community Local 78

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Newspapers Retail Sports 120