Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. It might sound odd coming from a tech company like us, but often we actually argue in favour of less tech and more contact.’ The company was founded with a mission to revolutionise online newsrooms.

Software 78

Software Internal International Digital PR 78

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Internal comms can use this to help employees understand the role they can play in achieving the brand’s vision.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Give credit to others in the company. If you need help finding and telling your corporate story, get in touch.

Storytelling 199

Storytelling Reddit Video Creativity 199

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. The New York Times Digital Archives.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Presspage

JULY 11, 2023

In today's interconnected world, companies operating on a global scale face numerous challenges when it comes to effective communication. To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.'

Strategy 60

Strategy Communications Local Technology 60

PRSay

JULY 6, 2022

My qualifications were that I knew the German/Mercedes and American/Chrysler sides of what was the world’s largest merged company. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. Our list grew, but included: We’re journalists and storytellers.

Communications 95

Communications Internal International Travel 95

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It’s not working well with others.

SEO 178

SEO Storytelling Product Launch Measurement 178

Contently - Strategy

OCTOBER 18, 2021

Pluralistic ignorance is the 7th plague of the corporate world. Pluralistic ignorance is the 7th plague of the corporate world. Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The storytelling solution. It confuses the hell out of us.

Marketing 111

Marketing Storytelling Travel Corporate 111

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. Storytelling. “In Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

MAY 29, 2018

9) “That reporters don’t write corporate profiles, they cover NEWS.”. 12) “Internal communications is as important as external.”. 13) “They don’t understand how important it is to have good digital communications tools in an effort to reach all employees in the company.”. 16) “That one tactic isn’t king. .”

Corporate 74

Corporate Communications Survey Employee 74

Landis PR

DECEMBER 12, 2022

The move will set them up as individuals or companies for success. Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Soon, sustainability reporting will no longer be a choice for almost 50,000 companies in Europe.

Financial 52

Financial Government Storytelling System 52

Communications Conversations

SEPTEMBER 21, 2021

Gabriela is paving the way for our future by showcasing young talent like the interns she worked with this summer at Land O Lakes. I’ve never worked directly with Gabby, but if I were judging from her LinkedIn content, I would say she’s most likely crushing it at Prime when it comes to storytelling.

Social Media 146

Social Media Marketing Media Insurance 146

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. It’s the legal responsibility of company directors to act in the interests of shareholders first and foremost. Defensive Leila A.

Publicity 112

Publicity Construction Corporate Study 112

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

ImPRessions - Crenshaw Communications

JANUARY 22, 2019

Instead, it should describe plans to use the cash infusion, brag about milestones already hit, or articulate specific reasons for why the company merited it. Press release quotes are often written in stilted, jargon-stuffed, or boilerplate language, the better to earn internal and legal department approval. We are storytellers.

Storytelling 174

Storytelling Corporate Internal International 174

PRSay

APRIL 22, 2016

Conversely, do customers know what happens inside your company’s walls to take care of their needs day-in and day-out? Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? Tip #3: Create voluntary brand champions within your company.

Agriculture 90

Agriculture Employee Corporate Training 90

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. We created Media Snippets to help companies tap into this potential. Anyone on my team will tell you how much I love video.

Video 117

Video Communications Strategy Product Launch 117

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Here are 10 easy ways to maximize new press using your own internal resources: 1. Here are 10 easy ways to maximize new press using your own internal resources: 1. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. HR is a business partner to the C-Suite as they lead the most important piece of any company – the people. Employees should always be a key audience for companies.

Employee 90

Employee Internal International Training 90

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

His point – I think – was that volunteers told him that watching the international arms dealer crime thriller had helped them relax from the stresses of their daily activities. Very few speakers are scintillating enough to captivate a crowd without visual support, and the CEO of a technololgy or healthcare company is no exception.

Publicity 120

Publicity Film Healthcare Storytelling 120

Sword and the Script

JUNE 30, 2021

“They also have an opportunity to advocate for employee and work environment best practices, if they use data to demonstrate equal or more impactful outcomes during the pandemic and help build a more trustworthy and productive company culture.”. Blog: What Does “Storytelling” Mean to You? click image for higher resolution ).

Survey 122

Survey Communications Ethics Measurement 122

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. It feels great.

Sports 113

Sports Travel Television Agency 113

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Until 2013 Dell was a publicly listed company, when it became privately owned again.

Report 60

Report Financial Corporate Reputation 60

Communications Conversations

MAY 11, 2017

And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my view). But, we haven’t seen too many good examples of companies using that “story” functionality creatively. These are the storytellers of 2017.

Social Media 68

Social Media Trends Radio Media 68