Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. His challenge as a sales rep for big pharma boiled down to teaching an already highly educated community. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

MAY 13, 2019

Regeneron Pharmaceuticals. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Sword and the Script

JUNE 3, 2020

to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. The volume is coming from health, pharmaceutical, education and government sectors. in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

Media Relations 69

Media Relations Media Insurance Insurance 69

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Ethical Voices

JULY 24, 2023

” Would I be proud of the work that I’m doing in terms of the purpose and the impact that it has on people, communities? In some cases that means that we are looking at years of experience, impact, and what market they’re in. In some cases, society? That’s where it becomes subjective. Does that work for us?

Ethics 75

Ethics Government Pharmaceuticals Policies 75

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

ISEBOX

APRIL 15, 2016

I always make sure I have the right tools for my work in content marketing, so my error could easily have been avoided if I’d carried over that strategy. Social market research and brand tracking tools allow you to better manage reputation, identify threats and get a leg up over your competition. Periscope: Live Video Streaming.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Tools 70

Beyond PR

SEPTEMBER 14, 2016

markets in English is a great idea. markets is even better. However, I will attempt to provide a few topic areas that might be of particular interest to the Hispanic community – without being derivative — to help those of you who are just starting to target a more multicultural audience. Content distributed to the U.S.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Publics consist of people who are affected by the consequences of an organization’s behaviour—either positively or negatively.

Reputation 52

Reputation Social Media Internal International 52

ISEBOX

JANUARY 12, 2017

The results revealed how the top 20 companies are creating outstanding content and boosting engagement with their communities – representing a huge departure from the super-cautious, risk-sensitive approach to social media in the past. Remember our post on the rise of multimedia ? It may be time for a refresher course …. .

Social Media 70

Social Media Pharmaceuticals Company Media 70

Cision

SEPTEMBER 3, 2015

While the report is far-ranging ( you can get it here ), in this post I want to share some observations about the role of influencers in the vaccine controversy that can help healthcare and pharmaceutical companies considering more closely aligning their brands with influencers: Some influencers reach a lot more than others, so choose carefully.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120