ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. Submission Requirements Under the FDA Guidance. .

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

PRSay

FEBRUARY 25, 2022

22 webinar, “Building a Better Workplace for Black Employees.” One thing I’ve learned in my career is to use what makes you different to your advantage,” said Netta Conyers-Haynes, vice president of communications for the Sequoia Consulting Group in San Francisco and the event’s moderator.

Pharmaceuticals 131

Pharmaceuticals Groups Storytelling Education 131

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

Media Relations 69

Media Relations Media Insurance Insurance 69

Ethical Voices

JULY 24, 2023

” Would I be proud of the work that I’m doing in terms of the purpose and the impact that it has on people, communities? How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. In some cases, society? That’s where it becomes subjective. Our clients?

Ethics 76

Ethics Government Pharmaceuticals Policies 76

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. I believe the new media are perfect for practicing the two-way symmetrical model.

Reputation 52

Reputation Social Media Internal International 52