PRSay

FEBRUARY 25, 2022

“One thing I’ve learned in my career is to use what makes you different to your advantage,” said Netta Conyers-Haynes, vice president of communications for the Sequoia Consulting Group in San Francisco and the event’s moderator. That is what our industry — and industries around the world — are having to reckon with.”. Mentors and advocates.

Pharmaceuticals 130

Pharmaceuticals Groups Storytelling Education 130

ISEBOX

JANUARY 12, 2017

The results revealed how the top 20 companies are creating outstanding content and boosting engagement with their communities – representing a huge departure from the super-cautious, risk-sensitive approach to social media in the past. Remember our post on the rise of multimedia ? It may be time for a refresher course …. .

Social Media 70

Social Media Pharmaceuticals Company Media 70

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. And yes, even respond to the negative Tweets.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Prohibition

NOVEMBER 17, 2022

The reaction has been largely neutral/negative, as it may cause confusion and issues for groups and communities. Most notably, a fake Eli Lilly (pharmaceutical giant) account with the grey tick tweeted that ‘insulin is free now’ – instantly dropping their stock prices by 11.4%!

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Stern + Associates

FEBRUARY 2, 2023

A staunch advocate for creating AI in an atmosphere where different – not divisive – viewpoints are welcomed, Howard urges leaders to identify the strengths of individuals on a team and treat development and programming as a community effort. Unregulated AI is just as dangerous as unregulated pharmaceuticals.”

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

Communications Conversations

MAY 20, 2020

According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.”

Journalism 148

Journalism Brand Branding Interviews 148

Cision

SEPTEMBER 3, 2015

While the report is far-ranging ( you can get it here ), in this post I want to share some observations about the role of influencers in the vaccine controversy that can help healthcare and pharmaceutical companies considering more closely aligning their brands with influencers: Some influencers reach a lot more than others, so choose carefully.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Waxing UnLyrical

MAY 13, 2019

Regeneron Pharmaceuticals. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

JUNE 3, 2020

6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2% The volume is coming from health, pharmaceutical, education and government sectors. in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

Media Relations 69

Media Relations Media Insurance Insurance 69

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. His challenge as a sales rep for big pharma boiled down to teaching an already highly educated community.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Ethical Voices

JULY 24, 2023

” Would I be proud of the work that I’m doing in terms of the purpose and the impact that it has on people, communities? The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. In some cases, society? That’s where it becomes subjective.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. The size of the firm didn’t seem to matter either.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Or use these events to drive media relations and community conversation. Does your company target a variety of audiences across different industries? If so, remember that we are in the age of personalization.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

SEPTEMBER 14, 2016

However, I will attempt to provide a few topic areas that might be of particular interest to the Hispanic community – without being derivative — to help those of you who are just starting to target a more multicultural audience. Let’s face it, 57 million people account for $1.3 spending power, according to Nielsen – not a small number.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Publics consist of people who are affected by the consequences of an organization’s behaviour—either positively or negatively.

Reputation 52

Reputation Social Media Internal International 52