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How to Survive this Crisis

The Proactive Report

And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. Create goodwill and a sense of being connected to your community. Plan Ahead. Figure out a social media content strategy.

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PR Myth #6 – PR is Only for Crisis

PR for Anyone

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. What are you doing for the community? Hopefully, you never have to deal with crisis PR and know that if you do, you can find a specialized PR person to help you through it.

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? Work has gone virtual and in our personal lives people have sought to connect by building virtual communities. The BBC and NHS have both stepped up to the crisis.

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PR’s Role in Defense Tech’s Public Image

5W PR

The industry responds to a broad spectrum of stakeholders, each with unique priorities and concerns – government agencies desire cutting-edge capabilities, the military requires robust systems, investors seek profits, and the general public grapples with ethical implications and the potential for misuse.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. According to reports, an automated flight-control system had sent the airplanes into nosedives.

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Doing Crisis Communications Right – Your Follow Up Questions Answered

Melissa Agnes

Since the podcast on “ doing crisis communications right “, with Captain Chris Hsiung and Shino Tanaka, aired last week, I’ve received some really great follow up questions from listeners. Your follow up questions answered: Doing crisis communications right.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services. Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. Dennis Wilson, Jr.,