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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

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11 Steps For Crisis Management

Prohibition

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

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COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management

PRSay

Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Keep people first.

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The Importance of Networking in Public Relations

5W PR

Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). Global and international PR networks Networking isn’t confined to local or national boundaries. These organizations offer networking opportunities and resources.

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Crisis Management: Working with Bees

Reputation Us

Similarly, a key thing to remember with PR is that you will someday face a crisis or receive negative publicity. Communicating Internally. If we think of a colony as a community, working in many ways like a company, one bee’s sting works something like a fire alarm going off. Honor the honey.

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Apply for the 2021 Nonprofit Reputation Program (Free for NAO members)

Reputation Us

Want to know how your nonprofit organization is viewed in the community; by those you serve, by donors, by stakeholders? Does your organization want to be the lucky winner of six months’ worth of reputation management pro bono work for your organization? An actionable 2021 reputation management plan.

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