PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Murrow College of Communication at Washington State University in the fall of 2020. Looking to the past.

System 187

System Public Affairs Employee Nonprofit 187

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Reputation Us

JULY 26, 2019

That is, we take the important responsibility of safeguarding your reputation via internal and external strategy and ongoing communications. The RepUs CRO role includes (but not limited to): Developing and implementing an integrated communication policy actively embedded in your organization’s overall business strategy.

Reputation 68

Reputation Public Affairs Policies Corporate 68

Cision

MAY 12, 2016

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. How does research inform communication? This approach makes all the difference.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. Managing your reputation crosses over communications, public affairs and public relations. The CRO’s Role .

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

JUNE 4, 2022

He’s really done wonderful service for the communications field and has built a 6,000-person strong community in the process. Nearly two decades later, Ned and I would team up to survey his subscribers for the annual JOTW Communications survey. Now in its fifth year, the survey is open to respondents.

Survey 78

Survey Public Affairs Government Community 78

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. The other major opportunity for PR pros in the public policy world is to contribute to thoughtful, coordinated messaging.

Policies 59

Policies Publicity Community Construction 59

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. I was really able to get my hands dirty and sink my teeth into creating the role.”.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Cision

FEBRUARY 16, 2016

I’m going to push the boundaries of what clients expect from a public relations agency. Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. Another $50 million was set aside for investments in their communities.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Public affairs. What has remained the same is the camaraderie and support of the Solo PR Pro community. Direct advertising. Event planning. Fundraising. Government relations.

Public Affairs 40

Public Affairs Internal International Community 40

Doctor Spin

JUNE 29, 2022

The Basic PR Model. Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Cision

JUNE 13, 2016

So how can you ensure your grassroots communication is making an impact? ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action. At their webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? ”

Communications 120

Communications Social Media Meeting Public Affairs 120

Communications Conversations

MARCH 10, 2015

Literally an institution in the local PR community. Dustee Jenkins, vice president-communications, Target. A transplant from DC, Dustee holds one of the more high-profile corporate PR jobs in town. Amy Von Walter, vice president-communications and public affairs, Best Buy. Lynn Casey, president PadillaCRT.

Public Affairs 60

Public Affairs Leadership Local Corporate 60

Cision

FEBRUARY 17, 2016

Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military. How do you approach PR for sensitive topics such as those related to the military and veterans?

Policies 120

Policies Internal International Public Affairs 120

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit.

Communications 122

Communications Crisis Internal International 122

Beyond PR

SEPTEMBER 26, 2016

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. That creates a very close, and I must say an intimate, atmosphere where members talk very freely about their business, about their headaches, about things that they are tired of, and things that they see as possibilities and can’t tell if it’s a real possibility.

Agency 59

Agency Internal International Meeting 59

Waxing UnLyrical

FEBRUARY 3, 2016

One of my favorite career memories is of a (much-earlier) Army Recruiting Command public affairs office where one of us would float an idea for a promotional campaign and the other four members of the team would chime in with their thoughts. He blogs at A Professor’s Thoughts. Twitter Google+ LinkedIn Teamwork Is a Contact Sport.

Sports 40

Sports Public Affairs Ethics Nonprofit 40

PRSay

FEBRUARY 27, 2017

One of her most noted clients was Toyota Motor Corporation in 1987. Toyota hired Tobin to improve its image and brand among the African-American community. Thomas Bennett is the Public Affairs Manager at UT Southwestern Medical Center. Patricia Tobin – Tobin started her career as a broadcaster opened her own PR firm.

Conference 60

Conference Education Public Affairs Television 60

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Joining me on this week’s episode is Kena Lewis APR, Fellow PRSA.

Healthcare 68

Healthcare Ethics Communications System 68

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). Joel Swanson, founder, Swanson Strategic Communications.

Agency 60

Agency Groups Public Affairs B2B 60

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. AQ: Our work is pretty evenly split between corporate communications, public affairs, and crisis communications, and I would argue that data and metrics are equally important in all of them.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Maxim Behar

NOVEMBER 15, 2023

Host: And what do you think the Bulgarian society failed to take from your Jewish community? Host: This community has been centuries in the making. In my opinion, if you put in the sense of the word propaganda lying or telling untruths or trying to influence these untruths has nothing to do with the business called Public Relations.

Hotels 64

Hotels Newspapers Journalism Ethics 64

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Analysis 63

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. The gif which shows the impact of different community choices was covered by The Washington Post.

Corporate 96

Corporate Communications Public Affairs Newspapers 96