Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space.

Survey 60

Survey Data Brand Branding 60

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. We’ve put together some of the most notorious examples of World Cup PR disasters below and takeaways for PR pros on how crisis communications strategies can save the day.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Communications Conversations

NOVEMBER 14, 2019

John Iwata, Page Leadership Chair says: “CCOs are furthest ahead with culture and brand and need growth ahead for commtech and use of digital and data.” If your tech vendors aren’t moving fast enough when you provide constructive feedback, that might be a signal to cut your losses and go back to your previous vendor.

How To 74

How To Tools Construction Technology 74

Barokas

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. We address current trends and technology and talk about what our association is doing for members. Those are key to leadership success. Read, read, read. Lastly, build bridges.

Construction 68

Construction Healthcare Leadership Local 68

PRSay

OCTOBER 14, 2016

Rather than predicating partnerships on a media buy or complex letter of intent, PR can approach them from the perspective of thought leadership – shaping a platform that is mutually beneficial to both parties. This will help you construct a program that is mutually beneficial and unique. Think of partner companies as clients.

Real Estate 60

Real Estate Leadership Conference Construction 60

Stephen Waddington

APRIL 29, 2020

Models from the last century, and the century before, will be redundant with a need to refocus the way society operates, rethink what constitutes value and reform political, societal, economic, environmental and technological activity. Communicate. We’re at the start of an unmade road. AC role of public relations Our job?

Leadership 96

Leadership Construction Resources Community 96

ImPRessions - Crenshaw Communications

MAY 4, 2017

Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. This piece on emerging technologies written for a supply chain trade is a great example. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. of revenue in marketing, compared with 7.9%

Survey 104

Survey Marketing B2B Content Marketing 104

Mindful Marketing

JANUARY 23, 2021

So, what’s behind Natural Light’s foray into ‘fine art’ and its claim to have constructed “ the most expensive piece of art in the world ”? leadership team members and their degrees: Nick Caton, U.S. It’s an installation that’s both impressive in its grandeur and appealing to the eye.

Education 126

Education Financial Transportation Engineering 126

Sword and the Script

FEBRUARY 6, 2018

Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. Communication builds trust and it’s a function of leadership. It’s amazing to me how well this construct stands up to time.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Shift Communications

DECEMBER 22, 2015

It does mean, however, that if they are giving feedback, it is constructive and aims to help the team grow. Manager, Marketing Technology. The post How to Find a 10x Marketer, Part 2: Intangibles appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Probably not. Katie Lioy.

Marketing 60

Marketing How To Construction Creativity 60

Ethical Voices

OCTOBER 30, 2023

The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is. I was at a base and the issue was a construction project that had been broken out into several minor projects to keep it under a certain cost level.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

PRSay

APRIL 11, 2018

In professional sports, winning often depends upon how well a team can communicate. Here are three communications narratives that will likely persist throughout the season: Managing with analytics. From a communications standpoint, this story is hardly unusual. Strategizing when the game on the line is integral to winning.

Analytics 90

Analytics Communications Trends Sports 90

PR in High Definition

MAY 26, 2020

However, many of the communications from Boris Johnson and the Queen have had a decidedly wartime tone, so it seems fitting to bring them back into the spotlight again. However, this does give us a firm timeline; marketing and communications staff should plan for a linear return to (a new) normal over this period.

Communications 118

Communications How To Construction Employee 118

Stephen Waddington

AUGUST 27, 2018

[i] The model describes the different forms of communication between an organisation and its stakeholders. James Grunig assembled a team of six public relations academics and practitioners under his leadership. Programme level – effective organisations must empower public relations as a critical management function.

Communications 60

Communications Analysis Web Handbook 60

PR in High Definition

MAY 26, 2020

However, many of the communications from Boris Johnson and the Queen have had a decidedly wartime tone, so it seems fitting to bring them back into the spotlight again. However, this does give us a firm timeline; marketing and communications staff should plan for a linear return to (a new) normal over this period.

Communications 48

Communications How To Construction Employee 48

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. That said, once you decide on a technology, you need to stick with it. Everything is trackable.

Report 52

Report How To Marketing Analytics 52

Shift Communications

MAY 14, 2015

Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment. As far as the construction equipment candidate, there certainly is an IoT service aspect as well. every time we go by one in a local construction site.

B2B 60

B2B Marketing Construction Analytics 60

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

So, how do those executives (and the skilled communicators who represent them) speak out while mitigating the downside risk? But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them. They’re proactive instead of reactive. They make the case.

Corporate 149

Corporate Policies Privacy Construction 149

Deirdre Breakenridge

JANUARY 3, 2018

You’re predisposed to do “this” or do “that” when there are so many other approaches and models that you can construct to get to an ideal resolution. The Agony of Decision : I had the pleasure of reading Fred Garcia’s earlier book, The Power of Communication and was blown away. Fred does it again with The Agony of Decision.

Crisis 0

Crisis Journalism Hotels Case Study 0