Beyond PR

JUNE 1, 2016

After having a chance to reflect on this year’s #MKTGnation Summit, I can confidently say that being a marketing champion isn’t just about being the best (though that does help), it’s about striving to be better. In marketing operations, it’s easy to get caught in the routine of troubleshooting requests and issues.

Marketing 40

Marketing Chemicals Analytics Data 40

Shift Communications

NOVEMBER 11, 2014

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. The chemicals that give coffee its wonderful flavor degrade within a week, and become undrinkable inside of a month. ” Example.

Blogging 128

Blogging Chemicals Content Marketing Writing 128

Cision

DECEMBER 30, 2015

By reclassifying marijuana, drug companies will be able to conduct research using the natural plant, deriving targeted drugs from the more than 400 chemical compounds present in a cannabis plant. Yet there is mounting evidence that the organic plant does help people with a number of ailments. Emphasize quality testing.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Melissa Agnes

DECEMBER 11, 2014

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 249

Crisis Chemicals Crisis Management Television 249

ISEBOX

NOVEMBER 23, 2016

But aside from a crafty marketing scheme, we also recognize that posting FDA-compliant content on limited character platforms is a science – one that deserves a post all its own. Shortening chemical terms down to their scientifically accepted abbreviations as necessary. Get out that Periodic Table!

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

Mindful Marketing

DECEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? If somehow ‘average people’ began buying Burberry’s bags, the brand’s true target market would be turned off. Check out Mindful Marketing Ads and Vote your Mind!

Fashion 67

Fashion Energy Chemicals Retail 67

The Hoffman Agency

JANUARY 26, 2022

As the daughter of a chemical engineering Ph.D. My listed responsibilities included just coordinating and communicating with guest speakers, but I loved it and quickly volunteered to manage the club’s social media accounts, market/plan club events and own all direct communications to students, faculty and alumni.

Internal 36

Internal International Chemicals Fashion 36

Maxim Behar

JUNE 15, 2022

But even for the uneducated, it was clear that if it were possible for a radiator plant, for example, for a world chemical producer such as the Devnya plant, it would simply mean a slow but sure death. They studied how to invest in Bulgaria and felt its increasing proximity to European markets.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Maxim Behar

JUNE 15, 2022

But even for the uneducated, it was clear that if it were possible for a radiator plant, for example, for a world chemical producer such as the Devnya plant, it would simply mean a slow but sure death. They studied how to invest in Bulgaria and felt its increasing proximity to European markets.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

PR Breakfast Club

MAY 12, 2014

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. When it comes to alcohol marketing, the legal gray area just keeps getting bigger. By promoting the study, are they promoting their brand’s health measures?

Chemicals 50

Chemicals Pitching Study Journalism 50

Melissa Agnes

DECEMBER 11, 2014

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Masters in Communications

OCTOBER 30, 2018

Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy. Post formats favor engaging images and honest captions.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Waxing UnLyrical

JUNE 28, 2018

They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. The conflict is the problem your organization tackles or the market need it addresses. Here’s what makes stories so powerful: Stories persuade. Stories stick.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Mindful Marketing

OCTOBER 19, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Alcohol, gambling, opioids: Out-of-control consumption of such things has upended the lives of many. For these reasons, it seems like Fortnite is a tenuous version of “ Mindful Marketing.” ” Subscribe to Mindful Matters blog.

Chemicals 50

Chemicals System Video Television 50

Flatiron Communications

SEPTEMBER 9, 2015

” Clever marketing types have long understood the allure of space, and specifically the PR bump their products could receive through their presence on a mission. I suppose it all started with Tang, that chemically concocted, orange-colored powdered drink made famous in the early sixties by Mercury astronaut John Glenn.

Film 28

Film Chemicals Internal International 28

5W PR

FEBRUARY 21, 2020

In recent years, there has been a push for more representation and inclusion within the media and marketing. She recognized a hole in the market, and with a mission to create clothing that inspired consumers to stay active with high-quality pieces, she knew that this excluded no one consumer of any shape and size. LGBTQ+ Ally.

Brand 157

Brand Branding Chemicals Consumer 157

Mark My Words

MARCH 15, 2022

Foreign companies should understand that returning to our market will be difficult.”. Meanwhile, some farmers are reducing their use of these chemicals, replacing them with low-carbon, natural soil management. Firms including Caterpillar, Rio Tinto, Starbucks, Sony, Unilever and Goldman Sachs have all quit.

Energy 12

Energy Banking Agriculture Chemicals 12

Mindful Marketing

NOVEMBER 30, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? However, the biggest brand by far is Juul , which has about 72% of the market. Some would even try to sneak a smoke in the bathroom between classes.

Chemicals 50

Chemicals Viral Consumer Study 50

Mindful Marketing

FEBRUARY 12, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A guy chows down on kitty litter , a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride. Instead, it amounts to “ Single-Minded Marketing.”

Advertising 81

Advertising Advertising Chemicals Energy 81

Bianchi Biz Blog

JUNE 21, 2022

I worked mostly liquid chemical tankers, but I ran a small company of my own for three years specializing in touring theatrical productions. Understand the market I write for. How long have you been in journalism and how did you get started? I have been working in the trucking industry since 1978, when I started as a driver.

Meeting 87

Meeting Media Chemicals Radio 87

Ishmael's Corner

DECEMBER 2, 2014

Our knowledge in organic search and how we’re creating holistic campaigns to establish online presence comes together in the SlideShare deck, “The Blurring Line Between Digital Marketing and PR.”. Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives?

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. The state of content marketing is – the gap between those that are good and those that haven’t started is widening. Usually, at least in marketing or PR circles, no one gets fired for keeping their mouth shut.

Social Media 117

Social Media Study Blogging Company 117

Bianchi Biz Blog

JANUARY 23, 2023

Certainly, supply line nightmares continue to wreak havoc across the board, at every level, and the loose labor market (employee-friendly) is not helping manufacturers, especially on the warehouse floor, but really everywhere. We look at the newsworthiness of anything–a safety incident at a chemical plant, a consent decree from the U.S.

Meeting 78

Meeting Report Chemicals Media 78

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49