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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

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Has Gatorade Diluted its Brand?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

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How Covid has impacted the climate change conversation on social

NewsWhip

Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change. But it begs the question for brands, how do we extend this second hand ideology into new products and markets? .

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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

And that’s the theme for this week’s Unscripted Marketing Links (UML). In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. We’re a boutique consultancy dedicated to PR and Marketing in B2B tech.

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Baron Janssen or just "Mr. Solvay"

Maxim Behar

In many places today, this word is more than offensive, because the far more corporate "assistant" denounced this old-fashioned position. But even for the uneducated, it was clear that if it were possible for a radiator plant, for example, for a world chemical producer such as the Devnya plant, it would simply mean a slow but sure death.

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Priceless Lessons by Maxim Behar: A Story with Baron Daniel Janssen

Maxim Behar

In many places today, this word is more than offensive, because the far more corporate "assistant" denounced this old-fashioned position. But even for the uneducated, it was clear that if it were possible for a radiator plant, for example, for a world chemical producer such as the Devnya plant, it would simply mean a slow but sure death.

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Burberry after its Burning Ban

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? Check out Mindful Marketing Ads and Vote your Mind!

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