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Beginner’s Guide to Blogging 6/10: The Telephone

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. You simply write around it. Vice President, Marketing Technology. Blogging Content Marketing Marketing Strategy Writing'

Blogging 128
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Burberry after its Burning Ban

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind.

Fashion 67
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Baron Janssen or just "Mr. Solvay"

Maxim Behar

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

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Priceless Lessons by Maxim Behar: A Story with Baron Daniel Janssen

Maxim Behar

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

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Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. When it comes to alcohol marketing, the legal gray area just keeps getting bigger. By promoting the study, are they promoting their brand’s health measures?

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4 Headline Mistakes to Avoid

PRSay

To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Write a unique headline for your unique message. Instead of: Weather update Write: Work from home tomorrow Please stay safe and warm during Detroit’s snow emergency, parking ban Stop ing-ing.

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Why You Should Master The Art of Storytelling

Masters in Communications

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Recent research shows that 78 percent of chief marketing officers believe content is the future of marketing. Social media has created a more informal storytelling medium for companies and influencers alike.