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Baron Janssen or just "Mr. Solvay"

Maxim Behar

But even for the uneducated, it was clear that if it were possible for a radiator plant, for example, for a world chemical producer such as the Devnya plant, it would simply mean a slow but sure death. They studied how to invest in Bulgaria and felt its increasing proximity to European markets.

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Priceless Lessons by Maxim Behar: A Story with Baron Daniel Janssen

Maxim Behar

But even for the uneducated, it was clear that if it were possible for a radiator plant, for example, for a world chemical producer such as the Devnya plant, it would simply mean a slow but sure death. They studied how to invest in Bulgaria and felt its increasing proximity to European markets.

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Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. When it comes to alcohol marketing, the legal gray area just keeps getting bigger. By promoting the study, are they promoting their brand’s health measures?

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4 Headline Mistakes to Avoid

PRSay

Here are a few of the label heads that have crossed my path lately: Chemical update Manager’s letter Field distribution And, drum roll, please — the worst label head I’ve ever seen, from a marketing piece: Sales Letter If you find yourself writing label heads, then remember, most of your “readers” will never read the text.

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Meet the Media: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews

Bianchi Biz Blog

Wilson award for business journalism. How long have you been in journalism and how did you get started? I worked mostly liquid chemical tankers, but I ran a small company of my own for three years specializing in touring theatrical productions. Understand the market I write for. I cover the heavy-duty trucking industry.

Meeting 87
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Super BOLD Ads

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A guy chows down on kitty litter , a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride. Instead, it amounts to “ Single-Minded Marketing.”

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. I am at odds with the conclusions drawn at the very end.