NewsWhip

MARCH 24, 2021

But it begs the question for brands, how do we extend this second hand ideology into new products and markets? . Matee was able to design a process to convert polyethylene and polypropylene, the chemicals commonly used to produce food packaging, into bricks. Enter IKEA. How does she do it?

Chemicals 148

Chemicals Retail Facebook Local 148

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Sword and the Script

JANUARY 25, 2020

And that’s the theme for this week’s Unscripted Marketing Links (UML). This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. We’re a boutique consultancy dedicated to PR and Marketing in B2B tech.

Storytelling 119

Storytelling Examples B2B Chemicals 119

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Mindful Marketing

DECEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? If somehow ‘average people’ began buying Burberry’s bags, the brand’s true target market would be turned off. Check out Mindful Marketing Ads and Vote your Mind!

Fashion 67

Fashion Energy Chemicals Retail 67

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Bianchi Biz Blog

JUNE 21, 2022

I worked mostly liquid chemical tankers, but I ran a small company of my own for three years specializing in touring theatrical productions. Understand the market I write for. How long have you been in journalism and how did you get started? I have been working in the trucking industry since 1978, when I started as a driver.

Meeting 87

Meeting Media Chemicals Radio 87