Sword and the Script

AUGUST 25, 2020

This large global company spent a ton of money recruiting the best marketing talent and then stuck them in an environment where people who had never even marketed a lemonade stand were dictating how they did their jobs. The team had long since stopped caring. Employees just went through the motions and punched out at 5 p.m.

Marketing 85

Marketing Guidelines Social Media Conference 85

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

The Stalwart Blog

SEPTEMBER 1, 2016

The questions are varied, but tend to fall into three general categories: Is there real value in posting? Unless you’re a recruiter, the premium features are not much value. Be sure to post updates 2-3 times a week. I get asked a lot about the use of LinkedIn. Should I accept invitations from anyone? One last note.

LinkedIn 60

LinkedIn How To Social Media System 60

The Stalwart Blog

SEPTEMBER 1, 2016

The questions are varied, but tend to fall into three general categories: Is there real value in posting? Unless you’re a recruiter, the premium features are not much value. Be sure to post updates 2-3 times a week. I get asked a lot about the use of LinkedIn. Should I accept invitations from anyone? One last note.

LinkedIn 60

LinkedIn How To Social Media System 60

Sword and the Script

DECEMBER 20, 2016

As for me, I tend to fall into the final category. 2) Predictions for Content Marketing in 2017. 60+ Content Marketing Predictions for a Successful 2017 : “In 2017, B2B organizations will shift recruiting efforts from digital to strategy talent to tie content marketing to business objectives. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Prohibition

JULY 15, 2020

1 quantity katsu curry sauce 2 skinless chicken breasts 50g plain flour 2 eggs, lightly beaten 100g panko breadcrumbs 75ml vegetable oil, for deep-frying 40g mixed salad leaves. View this post on Instagram. so, here it is. in all it's glory. chicken katsu curry ??

Brand 71

Brand Branding Healthcare Community 71

Communications Conversations

SEPTEMBER 8, 2016

I get brand journalism when you’re Microsoft and you’re using long-form employee stories as a vehicle to aid recruiting and brand. And a decent amount of what Coke is doing with “Journey” does actually fall into those same categories. C’mon now. So yeah, I’m skeptical.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Sword and the Script

DECEMBER 24, 2019

2) The average content marketing budget is $185,000. An analysis of data shows the average email marketing click-through rate (CTR) ranges between 2.61% and 7.43% across all industries and markets but most marketers will see CTRs at about 2-3%. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 15, 2017

Molinsky, a professor of organizational behavior at the Brandeis University business school, offers four more categories along the lines of what not to do, including empty apologies, excessive apologies, and the flat-out denial. 2) Sincerity builds investor confidence. Corp Comm Frets Leadership in Crisis Comms, says Study.

Corporate 78

Corporate Airlines How To Crisis 78

PR Conversations

SEPTEMBER 13, 2018

One thing that most people agree is that “ the way individuals look for work and companies identify and recruit talent ” is changing. 4 years), of your 6 mid-tiers, 1 or 2 are leaving within the next few months and 1 or 2 have been with you the same amount of time.

Survey 82

Survey Resources Agency Training 82

Sword and the Script

MARCH 5, 2019

PR and communications are pretty closely related, though communications is the broader category. 2) What types of companies are using influencers? It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

Cision

JUNE 29, 2015

HR consultant Subramani Balakrishnan shared a technique that recruiters regularly use to encourage people to talk about themselves : Begin discussing routine things (weather, sports, recent events). How do we effectively defer our own expression to promote others? Connect the routine discussion to aspects that you want to discuss with them.

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

JANUARY 24, 2011

The ads run through the Google AdWords pay-per-click advertising program and can be used to solicit donations, recruit volunteers, promote events, and more. Examples of sites using Mobify include Boing Boing and A List Apart. The objective is to find tools that are very cost effective or free that will greatly help non-profits.

Tools 99

Tools Marketing Nonprofit Mobile 99

PR 20/20

MAY 12, 2016

The traditionalists that are unable or unwilling to evolve will eventually fade, and the new category of disruptive agencies will rise to prominence. 2) Assess the Account Team. Look for firms that have a history of recruiting and retaining top talent. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

DECEMBER 2, 2010

I know that HR, like recruiters, can be the bane of the job seeker’s life (I’ve dealt with some HR professionals over the course of my career I’d be quite pleased never to hear from again). 2 and #4 ITA with walking the talk, being yourself and representing your talents and skills accurately. Here they are.

Interviews 83

Interviews Creativity Twitter Facebook 83

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. ” #2: Ryan Biddulph (Savusavu, Fiji, currently). Ask The Experts. The best, worldwide. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81