Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Beyond PR

JUNE 22, 2018

The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences. Cision’s case studies range from small business to global enterprises. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Bad Pitch Blog

AUGUST 4, 2010

From Businessweek to Gawker, print to online, old to new outlets – everyone is tired of it. MediaBistro: Pitch of the Day WIRED: Yours is a Very Bad Press Release TechCrunch: How to get our attention: A Case Study Out, damned pitch! Extreme measures are required to get their attention.or Out, I Say!

Pitching 68

Pitching Case Study Print Google 68

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. That wasn’t necessarily the case with our print publication. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Meltwater case study.

Software 126

Software Case Study Advertising Advertising 126

Contently - Strategy

MAY 7, 2020

When building the business case for content marketing, start where your current marketing efforts fall short. For example, you may have effective mid-funnel content like case studies, but potential customers don’t find them because there isn’t enough top-funnel content that builds awareness.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Contently - Strategy

DECEMBER 4, 2018

The metrics associated with awareness tend to be easy to measure as you build up momentum. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. You’re looking for clicks, views, shares, and time spent on site.

Case Study 111

Case Study Marketing Study Content Marketing 111

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

APRIL 26, 2018

That’s hard for a major brand to measure up to. Sure, it starts with a good story, but execution, distribution, measurement and expectations—how, where, and to whom that story is told, what you’re measuring, and having a sense of what you’re trying to achieve—will tip the balance. Measurement: The Story Continues.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. Q7: How should we be measuring the impact of our visuals? We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. Q7: How should we be measuring the impact of our visuals? We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response.

Infographics 100

Infographics Video Case Study Print 100

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Mark Fidelman (@markfidelman) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

AUGUST 6, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”. If you’re thinking, forget Intrado, who is West? What do they do? Where did they come from? Singal A.I.

Marketing 64

Marketing Pitching Corporate Tools 64

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. A show about communicating with clients, prospects and employees – in person, in print and online. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

NOVEMBER 10, 2020

Include expert commentary and case studies. We, as journalists, have to secure stories for the majority of stories and pitches sent in, regardless – as well as additional stats and case studies. Other publications are able to use larger chunks as they have larger stories. In the bottom right corner, you’ll see three dots.

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. The Buffer Guide to Video Metrics ”. “ All You Need to Know About Instagram Takeovers ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies.

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. I came across Weidert’s case study on the Fisher Tank Company when I was preparing for my mini-training. It hasn’t grown to this size overnight, as you’ll read in the case study.

Strategy 40

Strategy Case Study Community Creativity 40