Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Notified by Intrado added “coverage books” to its PR platform. Content picks from around PR tech land. Meltwater case study.

Software 121

Software Case Study Advertising Advertising 121

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. As PR professionals, don’t we want our stories out there? Every asset you share for PR should be reviewed with a critical eye. Q7: How should we be measuring the impact of our visuals? Q5: Why are visuals important when pitching the media? Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. As PR professionals, don’t we want our stories out there? Every asset you share for PR should be reviewed with a critical eye. Q7: How should we be measuring the impact of our visuals? Q5: Why are visuals important when pitching the media? Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Buzzstream

NOVEMBER 10, 2020

Include expert commentary and case studies. I was recognised for changing our team’s outreach strategy as I spotted this and now always encourage Digital PRs to acquire expert or client commentary for each campaign – and sometimes down to the individual angles – as this is a massive help to journalists. .

Pitching 164

Pitching Writing Digital PR How To 164