Communications Conversations

SEPTEMBER 26, 2014

But, if they really are focused more on corporate reputation and sentiment (which, by the way, is what the Microsoft folks themselves say ), then social signals and comments really may not matter as much as they would for other blogs/sites that look more closely at shares and impressions. What do you think?

Storytelling 165

Storytelling Web Case Study Brand 165

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism. Crisis Communications. Whether or not a PR pro’s role includes this responsibility varies greatly per size of organization. .

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Meltwater case study. The data can be further refined by faculty or geography delivering a single source of truth for all in the external communications team,” according to a case study in the Australian marketing publication Bandt.

Software 126

Software Case Study Advertising Advertising 126

PRSay

SEPTEMBER 4, 2019

Is it consistent with your reputation and with the reputation of your client/organization? A range of resources are available on PRSA’s website, including the Code of Ethics, decision-making guide, Ethical Standards Advisories, case studies and other relevant information about ethics. “I Ewing is a member of BEPS.

Ethics 128

Ethics Case Study Twitter Reputation 128

Sword and the Script

APRIL 6, 2021

The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. The company’s fees range “from $350 to $600 depending on the size and reputation of the media outlet in which experts are quoted.”. G2 names best media monitoring solutions for 2021. It appears Forbes opens even fewer.

Media 106

Media SEO Analytics Analysis 106

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Similarly, brands will lose their followers and reputation if they aren’t prepared for crises. Sprinkle in a dash of inspiration, and your writing will go from good to great.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Rock the Status Quo

FEBRUARY 3, 2016

It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it. Did I say it’s also an entertaining read, with two GREAT case studies at the end? – Ann Handley, CCO of MarketingProfs and author of the Wall Street Journal bestseller, Everybody Writes.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it. Did I say it’s also an entertaining read, with two GREAT case studies at the end? – Ann Handley, CCO of MarketingProfs and author of the Wall Street Journal bestseller, Everybody Writes.

Case Study 100

Case Study Infographics Journalism Writing 100

PR Conversations

JUNE 20, 2015

We continue to do this with a number of features – including the PRoust Questionnaire , a focus on innovative programmes and case studies, and profiles of lesser-known people and new experiences. PR Axis – features posts and case studies relating to planning, practice and evaluation.

Case Study 40

Case Study Study Ethics Social Media 40

The Proactive Report

OCTOBER 26, 2017

The Wall Street Journal published an article this morning with the headline The Morningstar Mirage. If you’re smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control.

Brand 100

Brand Branding System Google 100

Solo PR Pro

MAY 1, 2018

Whereas a laptop salesperson sells on features and attributes — think weight, size, cost, number of pixels — a professional services provider wins new business on reputation, referral and relationships. Then, vow to meet with each one over the course of a year sharing with them case studies of previous success.

How To 40

How To Case Study Technology Conference 40

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Case studies. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JANUARY 17, 2018

According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 One thing an advanced guide does is give you a bigger reputation as an expert in your field. With over 200 million monthly users , Pinterest is a great place to share your content. It’s especially vital if your content or product is tailored towards women.

eBook 108

eBook Infographics Pinterest How To 108

Tough Sledding

APRIL 25, 2014

The case study for “how not to.” ” The “secret search” is now case study other public universities can benefit from. By expressing public dismay in a resolution, the faculty showed journalism insiders (local and national) that we stand on principle here. Other outcomes.

Case Study 44

Case Study Journalism Local Policies 44

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 83

Social Media Pitching Media LinkedIn 83

David PR Group

AUGUST 4, 2014

Companies like IBM and SAP currently run case studies and other stories that appear in the news and search streams but are not editorial content written by a Forbes reporter or contributor. Forbes can help drive people to your story, but in this case, for a price. –John. Author: John P.

Television 76

Television Groups Storytelling System 76

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation.

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. Source : Automated Insights Associated Press Case Study . Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism.

Publicity 85

Publicity Training Technology Data 85

Flatiron Communications

NOVEMBER 28, 2018

The stock tanked, but more importantly so did Facebook’s already sullied reputation. Re-reading The Times’s meticulous reporting, it’s clear that Facebook’s handling of this crisis will serve as a case study for textbooks on how not to behave. Zuckerberg disclaimed knowledge). But the damage was done. 3) It happened again?

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44