PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. It is important that your brand is consistent across all of your platforms.

Social Media 130

Social Media How To Brand Branding 130

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. This process is primarily quantitative, focusing on metrics like the number of mentions, likes, shares and comments associated with a brand.

Social Media 91

Social Media Trends Crisis Management Tools 91

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. This is how you build and maintain a competitive edge.

Analysis 195

Analysis Media Trends Data 195

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. Not surprising, it’s also difficult to build rapport with the C-Suite themselves as a new hire. Think about what is important to your executive - and start there.

Publicity 208

Publicity How To Storytelling Construction 208

Remote PR Jobs

NOVEMBER 8, 2022

Public Relations holds a unique power - it’s one business unit that truly supports every other business function within an organization. Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Business Development.

Case Study 230

Case Study Engineering SEO Reputation 230

ImPRessions - Crenshaw Communications

MARCH 20, 2024

In fact, brands can actually improve SEO with a thoughtful PR program. In other words, SEO is a technique to increase the likelihood that brand content will rank highly in organic search. Content – To see success with SEO, a brand needs to have focused content that holds relevant search intent. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Impressions These are the total number of times a piece of content was potentially seen by your target audience. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Remote PR Jobs

DECEMBER 12, 2022

public relations. To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client. To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client.

Privacy 264

Privacy Meeting Strategy Social Media 264

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Impressions These are the total number of times a piece of content was potentially seen by your target audience. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JANUARY 31, 2023

To do this, we analyzed related keywords and phrases across mainstream and social media data over a one-year period (Nov 2021 – Oct 2022). This shows how essential it is to monitor both mainstream and social media discussion about your brand if you want to build an accurate view of your reputation.

Analysis 195

Analysis Media Fashion Retail 195

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! The “why” must demonstrate how your proposal aligns with your company’s current business objectives and priorities. Your proposed solution will emerge from collecting and reviewing this information. What are the benefits?

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively.

Strategy 193

Strategy Reputation Banking Infographics 193

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

Brand 370

Brand Branding SEO Engineering 370

Prowly

NOVEMBER 14, 2023

Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It’s the kind of publicity you don’t pay for directly, but it’s invaluable in building credibility and boosting your brand’s visibility.

Examples 118

Examples Media Reputation Brand 118

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. Build in more lead time Understanding lead times is essential. When in doubt, overestimate the time needed.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JUNE 27, 2022

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. Brands get creative on social channels. Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. Here are some key areas where public relations can make a difference. But marketing and public relations are two very distinct functions.

Leadership 182

Leadership Reputation Internal International 182

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Here’s where public relations enters the fray, offering up a potent weapon to thrust e-commerce sales into the spotlight and on the trajectory of steady growth. It’s about crafting a brand story that strikes a chord with the audience.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

And he sees PR teams getting more involved in brand safety. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here. Those who work in PR and media have seen a whirlwind 2023.

Trends 333

Trends Industry Government Data 333

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. This means the market volume will reach $102.90bn by 2028!

Strategy 102

Strategy Brand Branding SEO 102

Agility PR Solutions

OCTOBER 16, 2023

The industry of public relations is constantly evolving. It has become one of the most essential tools for building and promoting a successful brand. But press releases and pitching are not the only PR strategies that can help get a business recognized and talked about.

Brand 115

Brand Branding Pitching Tools 115

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? So, there’s not a one-size fits all approach to PR or media relations. What may be one company’s tier-three can be another brand’s tier-one. . Assess your audience.

Media 310

Media Retail B2B Journalism 310

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. They work together to create a compelling brand story in today’s digital age. There are many good reasons why companies should consider weaving public relations in marketing tactics.

Publicity 78

Publicity Strategy How To Marketing 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Instead of your job title, include a headline that describes what you do. Your summary should reveal your specific expertise.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Authenticity is the glue that binds relationships, builds trust, and shapes public perception. Think of the brands you deal with daily.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes Sally is in charge of public relations at a small firm. One of the main components of public relations (PR) and marketing is strategy. You not only have to create mind-blowing pitches for publications, but you must also time them correctly. Then my chances of publication will be better.”

Pitching 130

Pitching Media Print Publicity 130

ImPRessions - Crenshaw Communications

MARCH 13, 2024

But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. The time spent on other clients At a large agency where I once worked, a media relations person updated me on a pending pitch for a specific client in a meeting with a different, unrelated one. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Remote PR Jobs

SEPTEMBER 25, 2023

Many startups make the mistake of not considering public relations in their strategies as they move out of the blustery launch period and start the long grind toward profitability. Public relations, press outreach and earned media coverage don’t stop the week after the launch. Improve your SEO. Build recognition.

Publicity 100

Publicity Marketing Pitching Google 100

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage.

Social Media 92

Social Media Marketing Media Storytelling 92

Prowly

NOVEMBER 1, 2020

It shouldn’t come as a surprise that public relations (PR) is important if you want to build and maintain a positive brand image in the market. The power of PR is such that it can make or break your business. The post How to Build a Simple PR Strategy For Your Brand?

Strategy 197

Strategy How To Brand Branding 197

NewsWhip

MARCH 13, 2024

We recommend a simple approach for this – based on the smart work we see by our clients, and based on advice from practitioners captured in a Journal of Communications article called “Watchful Waiting: Public Relations Strategies to minimize and manage a fake news crisis”. Preparation: Know your Risks, Plan your Responses 1.

Brand 147

Brand Branding Crisis Exercises 147

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. A well-executed PR campaign acts like an extension of the brand, engagingly telling its story.

Video 108

Video Marketing SEO Social Media 108

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? Next, ask yourself if it’s a fit. Is it a stretch?

Ethics 101

Ethics Trends Social Media SEO 101