Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA.

Local 133

Local Crisis Management Internal International 133

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. I saw that the media could be a lot more exciting than typing on a laptop,” he says. It’s such an insecure lifestyle, especially working in sports.

Meeting 131

Meeting Radio Sports Telecommunications 131

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Does the gin work? Well, does it matter?

Brand 136

Brand Branding Local Hotels 136

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 103

How To Brand Branding Media 103

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Earlier in my media relations career, I thought clever subject lines were key.

Media 96

Media Sports Agriculture Pitching 96

Doctor Spin

MARCH 1, 2024

Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Sports teams and organisations. Professional sports teams, leagues, and sports organizations often have PR departments that hire entry-level staff. Technology companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

JUNE 9, 2016

This is media relations. If you want earned media, you need to have a newsworthy story to tell. . Remember, the media is on the receiving end of more press releases and pitches than they know what to do with, so make your video short and sweet. Well I have news for you: it’s not. Remember, this isn’t advertising.

Pitching 120

Pitching How To Brand Branding 120

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Agency 113

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Who you know can play a big role in building your brand.

Company 81

Company Brand Branding B2C 81

Cision

MAY 5, 2017

What are the biggest communication challenges facing brands today? Consumers have so many messages coming at them on multiple channels that some brands can get lost in the shuffle. What’s your secret to media relations success? How can brands improve their relationships with the media? Is there a downside?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Beyond PR

JULY 18, 2016

As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. 5 Tips from Our Media Relations Expert in Brazil. What does all of this mean if you are trying to gain traction in the Brazilian market?

Media Relations 40

Media Relations Print Media Newspapers 40

Ronn Torossian

JUNE 29, 2016

There’s a reason drafts are becoming some of the most interactive programming in professional sports. The shows are not just about who the teams pick, they’re about uniting the fans and filling the faithful with hope so they will show up for games, buy merchandise, and Talk Talk Talk about “their” team.

Sports 150

Sports Blogging Brand Branding 150

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. He’s also a savvy businessman who has invested in sports-related startups like Seat Geeks and Whistle Sports. We bet on articles about sexy start-ups and sound stalwarts that fit the Newton “brand.”

Sports 149

Sports Fashion Print Pitching 149

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. He has represented brands like Snowflake, PayPal, Tetris — even the alien hunters of the SETI Institute!

Journalism 155

Journalism Public Affairs Ethics Technology 155

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Until next time! Critical Mention.

Sports 80

Sports Hotels Reputation Construction 80

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

For the inside scoop on everything you ever wanted to know about media but were afraid to ask, there’s the MuckRack blog. The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics. FiveThirtyEight.

Blogging 159

Blogging Pitching Fashion Sports 159

Stephen Waddington

JULY 28, 2019

It’s an issue that has been attracting heat among public relations communities on social media over the past week. Journalists score high in hard skills such as news, content generation, storytelling and media relations; and soft skills such as empathy, presentation and network.

Journalism 74

Journalism Publicity Crisis Management Training 74

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

5W PR

JANUARY 24, 2020

But what is the role of traditional journalists in the modern age of digital marketing and social media influencers ? That strength is felt most keenly in the impact journalist can have on a brand. A series of negative stories can be catastrophic, not in spite of social media but because of social media.

Marketing 97

Marketing Sports Social Media Journalism 97

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports. I met my husband through Gaelic sports and enjoy dragging my girls out to practice every once in a while.

Meeting 74

Meeting Automotive Engineering Journalism 74

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.”

Ethics 97

Ethics Crisis Transportation Airlines 97

PRSay

SEPTEMBER 29, 2016

For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. I was on the ground supporting sponsorship activations at marquee sporting events around the world, including the FIFA World Cup, UEFA European Championships, Olympic Games, U.S.

Sports 60

Sports Social Media Guidelines Agency 60

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PRSay

JULY 21, 2016

Make sure your spokesperson, celebrity or other talent appeals to the media outlets you’re targeting. So we targeted Hispanic sports and entertainment media and leveraged Spanish speaking drivers, which we knew would immediately attract the interest of our desired audience. Extend exposure via social media.

Sports 60

Sports Media Print Social Media 60

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Future PRoof Podcast.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring.

Media 113

Media Radio Television Sports 113

Critical Mention

MARCH 6, 2020

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. Maintain Brand Consistency in Your Speeches. Practice also helps get rid of filler words such as “like” or “um.” Priscilla Osorio.

Publicity 112

Publicity How To Sports Conference 112

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to feel defensive when someone publicly criticizes your brand. Always Listen.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Builds a Strong Brand Presence. Further Engages Audiences

Marketing 89

Marketing eBook Pitching Radio 89

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Another great benefit of networking across social media channels is the ability to ensure your business stays relevant by monitoring your audience.

Social Media 105

Social Media Media Customer Service Radio 105

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. OK, I lied–last question: You seem to be somewhat of a sports fan.

Sports 113

Sports Retail Local Report 113