Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

Video 118

Video Social Media Media YouTube 118

Ronn Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. The influencer marketing platform allows brands and companies to find … READ MORE ».

Engineering 150

Engineering Facebook Privacy Marketing 150

Landis PR

SEPTEMBER 5, 2022

Like it or not, your company needs social media – here’s why: Over half the world is on social media. billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds. It humanizes your brand. By Andie Davis.

Social Media 98

Social Media Media LinkedIn Engineering 98

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand.

Brand 234

Brand Branding Reputation Crisis 234

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

Social Media 52

Social Media Brand Branding Customer Service 52

Cision

MARCH 31, 2016

But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S. Until mid-2015, each MGM Resorts International property managed its own social media and content. and in China. 2-Prong Strategy.

Social Media 120

Social Media Hotels Brand Branding 120

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 96

Storytelling Brand Branding Consumer 96

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Niche Content.

Social Media 120

Social Media Brand Branding Airlines 120

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. Two billion?

Social Media 115

Social Media Brand Branding Media 115

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage.

Media 370

Media Comparison Software Enterprise 370

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Importance of social media engagement However, building trust with the public requires a multi-pronged approach through various other public relations strategies.

Publicity 78

Publicity Brand Branding Ethics 78

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know!

Instagram 62

Instagram LinkedIn Social Media Media 62

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online. Companies should consider the source of the information.

Brand 88

Brand Branding Crisis Communications Reputation 88

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. It’s not time for most brands to hop on BeReal, but it IS time to pay attention to this growth as a potential platform of the future. . #3

Social Media 68

Social Media Media Video Facebook 68

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. CPG brands -> (Bakery buyers, beverage buyers, cereal buyers, dairy and egg buyers, etc.).

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Mark My Words

MARCH 10, 2023

The BBC , which has tried to rebuild a “fragile trust” with the government, reining in perceived partiality on and off screen by implementing an ultra-strict social media policy for news staff, has been put under pressure by Conservative ministers to make an example of Lineker. Does he stay true to the Lineker brand?

Social Media 60

Social Media Policies Government Media 60

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. Brands within the space have the opportunity to connect with a massive target audience through effective marketing efforts.

Brand 78

Brand Branding Communications Education 78

Cision

JULY 12, 2017

Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. Meta descriptions are the little snippets of words that show up below your page links in search engines. Descriptive Image Titles.

Brand 236

Brand Branding Engineering Web 236

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Prohibition

JULY 13, 2021

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media.

Social Media 62

Social Media Trends Pinterest Radio 62

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? Increase your Web Traffic.

Digital PR 88

Digital PR Brand Branding Engineering 88

Landis PR

AUGUST 1, 2022

Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. How Public Relations Helps Brands Sell. 6 Ways That Public Relations Can Help Brands Sell. Differentiate Your Brand from Competitors.

Publicity 98

Publicity Brand Branding SEO 98

5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Today, more than 70% of YouTube views come through this very same engine. Leverage All Your Social Media.

YouTube 68

YouTube Social Media Engineering Media 68

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. There are so many more opportunities to get your branded content published.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 85

Video Brand Branding Energy 85

PR Job Coach

MAY 16, 2010

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. The chief dilemma for the job seeker is to how to make sure you can be found through search engines.

Engineering 158

Engineering How To Google Web 158

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Here are 17 metrics for PR and comms teams to evaluate the success of their efforts and make informed decisions across paid, earned, shared, and owned media. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Here are 17 essential measurements that PR and comms teams should track to evaluate the success of their efforts and make informed decisions across paid, earned, shared, and owned media.

Measurement 195

Measurement Analysis Reputation SEO 195

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62