Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Influencers rival traditional media in almost every category apart from mainstream news as a powerful intermediary for engaging with publics. Media relations is making way for influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue.

B2B 147

B2B Leadership Customer Service eBook 147

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. .

Data 70

Data Retail How To Sports 70

Katie Paine's Measurement Blog

MARCH 9, 2023

If you are told to just show the “good news” you have crossed to the dark side. If you are launching into a mature market but the competition was the first to market and had to educate the market as well as promote its products, it’s not a fair comparison. Chances are about 50% of raw data will fall into one of those two categories.

Measurement 52

Measurement How To System Comparison 52

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. Much to their credit, Disqus has also seized the opportunity to invest in its product.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. Press releases can take many forms depending on the news you are announcing. However, not all product or brand releases warrant a press release. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices.

Resources 53

Resources Marketing SEO Engineering 53

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Everyone likes free stuff.

Communications 40

Communications Pitching Writing Social Media 40

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is happening in almost every business and consumer category. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79