Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Publication authority, including its reputation and reach. ?

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Brand 323

Brand Branding eBook Advertising 323

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

Ronn Torossian

NOVEMBER 8, 2022

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

Measurement 370

Measurement Company Brand Branding 370

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world.

Publicity 98

Publicity Brand Branding SEO 98

Onclusive

APRIL 26, 2021

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Brand Branding 195

Ronn Torossian

NOVEMBER 10, 2022

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience. The post Understanding and Improving Brand Perception for Success appeared first on.

Brand 370

Brand Branding Company Strategy 370

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

Ronn Torossian

DECEMBER 13, 2021

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.

Brand 195

Brand Branding Internal International 195

5W PR

JANUARY 3, 2024

For food and beverage brands, this period represents an opportunity to leverage strategic food and beverage public relations initiatives to navigate the new year reset successfully. Highlighting health and wellness offerings If the brand offers health-conscious products, this is the time to shine a spotlight on them.

Publicity 78

Publicity Brand Branding Local 78

Agility PR Solutions

FEBRUARY 9, 2022

Maintaining positive public relations is a vital part of running a successful business. Part of this comes down to excellent branding and relationships with consumers. The post How your branding impacts public relations—and 3 tips on how to improve it appeared first on Agility PR Solutions.

Publicity 164

Publicity Brand Branding How To 164

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. With the right perspective and the ability to adjust your communications strategy based on these real-time trends, you can both protect your brand during pivotal moments and find ways to reassure your constituents of your company’s key values.

Crisis 464

Crisis Publicity Exercises Trends 464

Ronn Torossian

NOVEMBER 30, 2022

PR is mainly about maintaining a relationship between a business and the public. The post Real estate branding with PR appeared first on. This is how PR can help position a business in a manner that it appears to be reliable. It is always worth the time to pursue […].

Real Estate 195

Real Estate Brand Branding Publicity 195

Agility PR Solutions

APRIL 14, 2024

But new research reveals that this is not so—a new […] The post 2024’s leading brand innovators: Research finds CPG brands are far outpacing tech brands in innovation appeared first on Agility PR Solutions.

Brand 100

Brand Branding Technology Industry 100

PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Our professional brands are not dissimilar from the brands of companies or products. Call it a professional brand strategy if you will. First, a word about brands.

Strategy 78

Strategy Brand Branding Leadership 78

Agility PR Solutions

APRIL 21, 2024

Here are five insights […] The post 5 tips for setting media relations KPIs to support brand campaigns appeared first on Agility PR Solutions. Key performance indicators (KPIs) serve as the compass, guiding the effectiveness of media relations efforts.

Media Relations 193

Media Relations Brand Branding Media 193

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image.

Company 78

Company Publicity Financial Crisis Communications 78

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. You can set up alerts for their brand names and monitor any mentions or news about them.

Google 75

Google Publicity Customer Service Web 75

Agility PR Solutions

JANUARY 9, 2024

eCommerce is more than just a way to buy and sell products; it’s also a tool for shaping a brand’s identity and reputation. By using eCommerce strategically, organizations can create compelling brand stories and reach a global audience. eCommerce also provides valuable data that helps in public relations.

Publicity 105

Publicity Reputation Data Tools 105

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

Agility PR Solutions

APRIL 25, 2024

The march towards health-centric eating habits has upended traditional food branding, injecting new vitality into public relations strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme.

Strategy 78

Strategy Brand Branding Publicity 78

Prohibition

MARCH 17, 2023

Developing and growing your brand is important for any business in any industry. Public relations can play a crucial role in supporting and enhancing this development. Here are some of the key ways you can help build a strong brand through public relations.

Publicity 62

Publicity Brand Branding How To 62

Prowly

MARCH 22, 2024

Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. In the first part of this article, we […] The post 13 Best Brand Monitoring Tools for PR Managers Compared (2024) appeared first on Prowly Blog.

Tools 104

Tools Brand Branding Reputation 104

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Agility PR Solutions

MARCH 1, 2021

Public relations can be described as the process by which organizations and businesses endeavor to build relationships that are mutually beneficial between them and the general public. The post 3 top benefits of public relations on brand and company growth appeared first on Agility PR Solutions.

Company 117

Company Publicity Brand Branding 117

Prowly

DECEMBER 7, 2023

Do you really need social listening to see the full scope of your public relations activities? Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture.

Social Media 104

Social Media Publicity Software Media 104

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. Brand storytelling is crucial to every business. It is important for the public to pair realistic stories and lives to the given product or service. It’s Relational, Not Transactional.

Publicity 208

Publicity How To Storytelling Construction 208

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Public Relations builds trust and credibility. Public Relations builds trust and credibility.

Publicity 62

Publicity Brand Branding SEO 62

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

NewsWhip

MARCH 13, 2024

We recommend a simple approach for this – based on the smart work we see by our clients, and based on advice from practitioners captured in a Journal of Communications article called “Watchful Waiting: Public Relations Strategies to minimize and manage a fake news crisis”. It’s time to evaluate what’s happening.

Brand 147

Brand Branding Crisis Exercises 147

HMA Public Relations

MARCH 21, 2024

It's not just our homes that can benefit from a good spring cleaning—your brand can too. Discover how public relations strategies can help launch a new image, tell compelling stories, introduce fresh perspectives and more in this blog post from Justin Liggin. Learn more!

Brand 92

Brand Branding Blogging Strategy 92

Agility PR Solutions

FEBRUARY 7, 2024

There are several aspects to consider when you want to build a successful business, but one that’s surprisingly underrated is your brand image.

Brand 171

Brand Branding Customer Service System 171

5W PR

APRIL 11, 2022

That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . Publicity can reach a big audience, which gives companies a bigger platform as well as more credibility. Public relations efforts are quite cost-effective for businesses of all sizes. Credibility.

Publicity 97

Publicity SEO Engineering Tools 97

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. Here are some best practices to consider.

Strategy 102

Strategy Brand Branding SEO 102