Pitches That Placed: How to Pitch Surveys to Fast Company
OnePitch
MARCH 15, 2023
On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Fast Company for a brand new employee survey report.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
ImPRessions - Crenshaw Communications
AUGUST 30, 2021
Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
MAY 16, 2020
a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.
Buzzstream
MAY 19, 2022
I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. Or it can come from internal data.
Sword and the Script
JUNE 20, 2023
A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.
Sword and the Script
JUNE 28, 2022
The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day. This is the type of survey you’d expect would get lots of coverage, but it didn’t. The point is discovery.
Sword and the Script
AUGUST 1, 2023
First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.
Sword and the Script
JANUARY 9, 2024
HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical.
The Hoyt Organization
MARCH 8, 2024
It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? By telling the story of your brand, you give it personality and make it relatable to consumers.
Shift Communications
AUGUST 29, 2023
So, we conducted a consumer survey. Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. Here is what our survey of 1,000 employed U.S. Today, the requirements for AI PR success are steep.
ImPRessions - Crenshaw Communications
JANUARY 24, 2017
In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Put an even longer tail on survey results.
Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
Sword and the Script
SEPTEMBER 10, 2019
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. 4) Do employees trust their brand?
Sword and the Script
FEBRUARY 20, 2024
PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.
ImPRessions - Crenshaw Communications
NOVEMBER 22, 2017
And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.
PRSay
JUNE 28, 2023
Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)
PRSay
OCTOBER 4, 2021
In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. A recent survey by Propel found that journalists respond to only about 3.27
Buzzstream
NOVEMBER 9, 2020
Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.
Cision
APRIL 10, 2017
At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.
Sword and the Script
SEPTEMBER 14, 2019
Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. The best pitches are short emails in the morning. What can PR do about it?
PRSay
FEBRUARY 28, 2023
Know who you pitch. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. said his newsroom receives countless email pitches every day. Understand newsworthiness.
Sword and the Script
MAY 5, 2020
Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.
Sword and the Script
JULY 6, 2021
OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.
Sword and the Script
JULY 27, 2021
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These overshadow even relevant pitches.
Buzzstream
NOVEMBER 10, 2020
Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.
Sword and the Script
DECEMBER 22, 2020
Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.
ImPRessions - Crenshaw Communications
AUGUST 19, 2020
Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization. Another way to create buzz when you have no news is to make your own news through a well-designed survey. Surveys are relatively inexpensive when conducted through a respected third-party research partner.
Sword and the Script
AUGUST 14, 2018
The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.
Cision
SEPTEMBER 13, 2017
Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh. 1. Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.
Sword and the Script
APRIL 27, 2019
Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. The survey also revealed several other interesting statistics: Getting it right vs. getting it first.
ImPRessions - Crenshaw Communications
MAY 3, 2021
Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. By looking to leverage diverse knowledge, PR pros and internal comms teams can dramatically raise the thought leadership profile of an entire organization and also generate new ideas for content and pitching.
The Proactive Report
OCTOBER 30, 2023
Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?
Buzzstream
FEBRUARY 1, 2024
We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. I look forward to hearing from you soon.
Sword and the Script
APRIL 19, 2022
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.
Sword and the Script
JANUARY 16, 2024
This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.
Ishmael's Corner
SEPTEMBER 28, 2014
While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — Do your homework.
ImPRessions - Crenshaw Communications
JUNE 24, 2021
Without it, there’s nothing to track or pitch. Happy to structure a business customer survey to assess the value of key service differentiators? There’s a good reason for the cross-pollination between journalism and PR, because we produce a great deal of content, from press releases and bylines to pithy email pitches. .
Shift Communications
JULY 26, 2022
The post Is Your Brand Messaging Recession-Ready? In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work.
Sword and the Script
JUNE 6, 2023
Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.
Bianchi Biz Blog
FEBRUARY 29, 2024
To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media.
ImPRessions - Crenshaw Communications
JULY 7, 2021
To build trust, and to encourage a response to a solid pitch, even if the answer is no. We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. Do you have any news for us to pitch? Why bother? To put a face to our emails.
Burrelles Fresh Ideas
MARCH 5, 2024
However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.
Buzzstream
FEBRUARY 9, 2024
Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content