Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. And where we might be able to tell another side of the story or what subjects might help us most.

Media 370

Media Comparison Software Enterprise 370

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. But how Can PR Claim the Traffic?

Measurement 120

Measurement Analytics Google Trends 120

Prowly

JUNE 26, 2023

A media mention is the use of a brand name or keyword that you’re tracking. A mention can occur in various mediums, like print newspapers, online news websites, magazines, and blog posts.

How To 104

How To Media Newspapers Print 104

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Article sentiment toward the brand. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 93

B2B Marketing Measurement Social Media 93

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 90

Measurement How To Television Analysis 90

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

Technology 266

Technology Television Web Social Media 266

5W PR

AUGUST 1, 2019

Still, a company’s brand is typically its most valuable asset and must be treated as such. Even so, measuring PR is hardly an exact science. In terms of the free market, countless billions of dollars are spent on TV, internet and print advertising each year. The post Can You Measure PR? appeared first on 5W PR.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Onclusive

JANUARY 5, 2021

You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage.

Real Estate 195

Real Estate Media Analytics Enterprise 195

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Organizing events to enhance brand visibility and strengthen relationships. Marketing focuses on creating awareness and positive perceptions of a brand to attract and retain customers.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? no one can ignore the importance of social media and the number of customers it can bring to your brand. In the time of Web 3.0,

Brand 62

Brand Branding Social Media Reddit 62

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. As such, it is a comprehensive metric of how all of the PESTLE factors come together to shape stakeholder views of your brand. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

JUNE 27, 2015

Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. When your brand improves operations, make sure you inform the public of what you’ve done, especially if the move is a direct result of customer complaints.

Crisis 120

Crisis Crisis Communications Brand Branding 120

5W PR

MAY 4, 2023

Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. This strategy is effective across various marketing channels like social media, print ads, and TV commercials.

Film 88

Film Marketing Consumer Fashion 88

NewsWhip

AUGUST 17, 2023

Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos.

Product Launch 78

Product Launch Print Measurement Consumer 78

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Brand and business, company news, customer stories. Print publications. Communication Channels.

Internal 187

Internal International Data Communications 187

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 95

Pitching Print Measurement Report 95

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

In the case of impressions, often you are measuring your value in terms of random “eyeballs” that may or may not be ones that help your business. So, to better measure your public relationships, we offer a few tips on how to avoid the tempting-but-destructive call of AVE and false metrics: 1. Measure those.

How To 52

How To Print Analytics Advertising 52

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second).

Measurement 73

Measurement Advertising Advertising Agency 73

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

MaccaPR

OCTOBER 29, 2019

But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Now is the time to identify how you’ll gather that data to be able to confidently, and factually, tell your brand story. Or is it just the brand – Walgreens? It’s a Data Driven World. Data isn’t new. Check the app.

Brand 90

Brand Branding Marketing Enterprise 90

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. A4 Inches in a print mag. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. Here’s why: Improved brand visibility and credibility. Measured results.

Strategy 68

Strategy Marketing Leadership Print 68

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 96

Strategy Ethics Social Media Data 96

Agility PR Solutions

SEPTEMBER 18, 2018

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research.

Newspapers 85

Newspapers Trends Print Media 85

Mindful Marketing

JUNE 22, 2015

Now we’ve all heard that journalism is dying and brand content is taking over and blah, blah, blah but at the end of the day the same principles apply to PR that have always applied – third party credibility and endorsement is crucial and that third party being a media outlet still matters and will continue to matter. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

5W PR

MAY 20, 2020

How can a brand know if a PR campaign will be successful? So, a better question to ask is: “How can a brand be reasonably sure they have set their next PR campaign up for success? So, a better question to ask is: “How can a brand be reasonably sure they have set their next PR campaign up for success? Clear Objective.

Measurement 88

Measurement Print Local Social Media 88

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 74

Radio Television Media Local 74