PRSay

JANUARY 14, 2022

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Your brand and nonprofit can be that solution, but there’s a catch. More than 90% of a brand’s social mentions are from people not following the brand. “We stood at the altar, the gypsy swore our future was right.

Communications 165

Communications Trends Nonprofit Radio 165

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Deirdre Breakenridge

FEBRUARY 13, 2015

Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. She works with colleges to teach students how to integrate social media and business to achieve communication, sales, and leadership success. Our panelists include: Dana Lewis ( @DanaMLewis ).

Healthcare 150

Healthcare Community Twitter Communications 150

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. ” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. .” ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. 55% Able to preserve brand consistency as marketing goes digital. Marketer’s Confidence Survey Demographics.

Leadership 40

Leadership Survey Enterprise Conference 40

Mindful Marketing

JUNE 27, 2020

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? Likewise, today’s customers increasingly care about the ethos of the brands they support. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace.

Real Estate 111

Real Estate Community Employee Education 111

PRSay

JUNE 7, 2021

We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight. Adnan Bashir is a communications executive, C-Suite adviser, strategist and former journalist, who has advised CEOs, government officials and nonprofits alike on communications strategy and messaging.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Reputation Us

JANUARY 29, 2016

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. Here are some key steps to follow in order to find, understand and broadcast your organization’s brand DNA. Hold an off-site leadership huddle; gauge insights from long-term employees as well as newbies; survey your customers or clients.

Nonprofit 60

Nonprofit Survey Brand Branding 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. It was an internal struggle deciding because I felt my heart was in community stories. I thought of them as incredibility smart in a down-to-earth way: eager to teach and no question felt too small.

Meeting 81

Meeting Automotive Media Transportation 81

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Communications Conversations

JUNE 8, 2017

and partnerships with awesome nonprofits like Technovation[MN]. Bank to enter the national branding conversation in a very significant way. I worked with the Green Bay Packers for a summer as a PR intern and had the opportunity to meet Brett. Pretty awesome. What did you learn from that experience? The opening of U.S.

Banking 113

Banking Sports Financial Corporate 113

Bad Pitch Blog

JUNE 8, 2009

No matter who your client is, or what demographic they are a part of -- old line companies with brand pedigree, start ups with deep VC funding, or a nonprofits dedicated to doing good – they will have their internal meetings during your weekly PR conference call. It is unavoidable. Resist the urge. That’s too easy.

Meeting 40

Meeting Conference Public Affairs Nonprofit 40

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Rometty, International Business Machines (IBM) Corporation. Glossier has also seen coverage at every turn during its journey from a blog to full-fledged beauty brand. Mooney, KeyBank.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Konnect Agency

JUNE 15, 2020

Brands are left wondering whether to speak up or stay silent until everything blows over and returns to “normal,” but let’s all agree that there is no return to what was. Others have put action to their words, including Lego donating $4 million to education nonprofits that teach children about racial equality.

Social Media 40

Social Media How To Media Employee 40

Waxing UnLyrical

FEBRUARY 3, 2012

She says, “This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand. Or, I should say, mismanaged.

Policies 111

Policies Nonprofit Crisis Communications Financial 111

ImPRessions - Crenshaw Communications

JULY 21, 2021

Yet I admit to following the billionaire space race, if only to observe the comms strategies behind each brand. He’s his own best brand spokesperson, and he always delivers. Kennedy’s moonshot speech as a classic example of thought leadership. Who’s coming out on top? Branson takes the early lead.

Tourism 310

Tourism Travel Government System 310

PRSay

OCTOBER 17, 2019

Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. According to a 2017 report from Common Sense Media, a nonprofit organization that promotes safe technology and media for children, 42 percent of kids ages 8 and younger have their own mobile devices.

Groups 140

Groups Mobile Real Estate Skype 140

Sword and the Script

DECEMBER 18, 2018

Today she works primarily with small and medium B2B clients and some nonprofits. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

MaccaPR

APRIL 14, 2015

Resumes, along with a candidate’s online presence (more on that in a bit…) give us a clear indication of how someone brands themselves and, therefore, their aptitude to represent our clients’ brands. If, for some reason, internships are hard for you to come by, create you own by volunteering for nonprofits whose causes you believe in.

Agency 48

Agency Real Estate Social Media Writing 48

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Internal and External Communication and Collaboration. Free initial plan, but also has an amazing nonprofit rate of $39.99/year Guest Post by Laura Petrolino.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. And that was just the first step in the process! And PR has changed along with it.

Strategy 40

Strategy Case Study Community Creativity 40

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. Pete/Clearwater. Michael Johnson.

Groups 60

Groups Internal International Conference 60

PRSay

OCTOBER 11, 2018

With her General Session presentation on Tuesday at the 2018 PRSA International Conference in Austin, Texas, Finger set out to debunk the prevailing notion that millennials and Generation Zers are too distracted and unmotivated to be change agents. Finger’s attitude toward today’s youth is far from blind optimism.

Conference 145

Conference Nonprofit Energy Mobile 145