The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

JUNE 1, 2020

When a brand is part of that massive submission blizzard, they need a way to stand out. When these three elements are used as fundamental guidelines, and a release is clear, contextual, and compelling, the odds are good it will get noticed.

Pitching 88

Pitching Guidelines Report Communications 88

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

Konnect Agency

AUGUST 17, 2023

Ground Work for Building a Brand with Impact From defining mission statements to resonant messaging and strategic design, we delve into how each facet forms a cohesive whole. Understanding your audience, honing your voice, and maintaining consistency transform your brand into an authentic and unforgettable presence.

Brand 52

Brand Branding Guidelines Employee 52

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 111

Pitching How To Guidelines Agency 111

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

DECEMBER 2, 2015

So how can you persuade influencers to get on board and help spread the word about your brand? Once you’ve done your research and determined the right influencer for your brand, it’s time to recruit them. Here are three guidelines for asking influencers to team up with your brand: Want more tips on how to connect with influencers?

Brand 120

Brand Branding Guidelines Pitching 120

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Members will be able to earn status by actively contributing to the community and then receive branded gifts. Pitch podcasts by noon.

Analysis 147

Analysis Tools Software SMB 147

Sword and the Script

JULY 26, 2022

It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Paid media can get your brand in front of eyeballs, but during a recession, that may not be enough to lead to a purchase.

Media 171

Media Pitching Agency Guidelines 171

PR Fuel

MARCH 22, 2022

You can boost brand awareness, website traffic, leads, and sales. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Don’t assume every company lists the same guidelines. Create the Pitch. Start Writing.

How To 101

How To Guidelines Writing Pitching 101

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

ImPRessions - Crenshaw Communications

JULY 22, 2020

For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. . Public speaking is also a great way to build a personal brand. Here are some guidelines to avoid being the panelist that makes an event go south. .

How To 232

How To Conference B2B Advertising 232

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. It may seem obvious, but study the publication you’re pitching, and read more than one issue.

B2B 136

B2B Guidelines Writing Pitching 136

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Buzzstream

JANUARY 24, 2024

If your site is brand new, making the case to link to you will be easier if you have high-quality content. For brand-new sites with no content, guest posting is a better way to get started with link building. Quality sites for link insertion are similar to guidelines for qualifying a site for guest posting.

SEO 62

SEO How To Resources Pitching 62

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site. Guess as to what’s working best these days?

Blogging 62

Blogging Google SEO Writing 62

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. This term has search volume, and the unique data makes it something they can pitch but gains links passively over time.

System 62

System Google Policies Guidelines 62

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 88

Guidelines Brand Branding Advertising 88

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 81

Writing How To Media Guidelines 81

Sword and the Script

FEBRUARY 11, 2020

That’s gaming the system and violates the quality guidelines published by Google. As such the SEO pitch has shifted and these posts now suggest: 1) press releases themselves are indexed and searchable, which is technically true, but the statement is misleading in my judgement; and. There is no value today in press release links.

SEO 124

SEO Guidelines Google B2B 124

PR Fuel

AUGUST 12, 2021

You can hire a press release writer and start boosting brand awareness with ease. They’ll make sure you follow each publication’s requirements and guidelines. Successful Pitches. Once you create the perfect press release, you’ll also need to create a strong pitch email. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

JULY 11, 2015

Hosting an Instagram contest is an effective way to build buzz around your brand and increase awareness for your services. Offer a prize that is relevant to both your audience and brand to drive engagement. Check out our pitching guide for media contacts and pitching tips! Need proof? Hash Out the Hashtag.

Instagram 120

Instagram Guidelines Travel Pitching 120

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). or mess up a blogger outreach program with poor targeting and lazy execution. .”

Media Relations 232

Media Relations Marketing Media Fashion 232

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? What was the amount and quality of brand mentions/discussions? Has their brand voice changed recently?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy.

B2B 177

B2B Company Marketing SEO 177

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. How to prep and pitch a byline. Make the pitch short and authoritative.

B2B 147

B2B Leadership Customer Service eBook 147

Buzzstream

NOVEMBER 28, 2023

Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. But, these sites need to pass the eye test.

How To 62

How To Google SEO Pitching 62

Sword and the Script

DECEMBER 8, 2020

Internal M&A comms is essentially a reputation and brand management play. Set norms for communications and be aware of opportunities to course-correct culture and align your internal brand with your external brand. >>> Here are the guidelines and how to pitch. Use this moment-in-time strategically.

Internal 94

Internal International Employee Leadership 94

Cision

AUGUST 30, 2017

Go ahead and pitch a few article ideas to that site. Just make sure to follow ethical social posting guidelines and be sure to include the hashtag #ad in the post. Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE. They know this.

Strategy 243

Strategy Writing Social Media Guidelines 243

Cision

NOVEMBER 14, 2015

Think of your pitching goals. Whether you’re pushing to gain more brand awareness or increase the number of your Twitter followers, think about what benchmarks would help you reach this goal. Your brand interacts with a variety of people on social media each day. Document Your Work.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

Landis PR

OCTOBER 25, 2021

Guidelines change week to week, and confusion is the only constant. Don’t be that confusing brand or service. What works and what doesn’t varies by brand/client/organization. Any brand/organization with people has stories. If I think of some crazy pitch or stunt or partnership, I put it in there. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

OCTOBER 14, 2019

Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan. Easy to read and use, they include — checklists and decision-making guidelines; crisp, clear policies for assessing quickly the level of risk; and step-by-step escalation procedures. Every moment counts.

Crisis 85

Crisis Crisis Management Training Mobile 85