PRSay

JULY 23, 2019

The North Korean government sentenced them to 12 years of hard labor for illegal entry into the country. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. What tips do you have for them to use when sharing stories on behalf of their own brands or clients?

Conference 97

Conference Internal International Travel 97

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance? These three groups are: The leadership team. The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes.

Tools 110

Tools Employee Government Strategy 110

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

NOVEMBER 1, 2021

Our systems of corporate governance need urgent reform to account for the environment. There’s a growing assortment of voluntary standards from the International Integrated Reporting Framework to the Sustainability Accounting Standards Board (SASB), but there is no legal requirement for businesses to account or report for their carbon usage.

Government 131

Government System Crisis Corporate 131

Reputation Us

DECEMBER 14, 2022

Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. Highlight your leaders internally before promoting them outside the organization. While you want to encourage their leadership, you definitely don’t want them getting poached!

Reputation 78

Reputation Insurance Insurance Employee 78

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. The Godfather, Part II (1974) – Government Relations.

Tools 170

Tools Government Crisis Public Affairs 170

Deirdre Breakenridge

MAY 20, 2019

Public diplomacy is the communication by a government (or in this case a leader) to foreign publics to foster understanding, dialogue, and good will across cultures. Dany spent six seasons building her brand in Essos. First things first–what is public diplomacy (PD)? In Westeros, she is in a terrible hurry.

Publicity 304

Publicity Policies Internal International 304

PRSay

NOVEMBER 18, 2022

In surveys, C-suite executives said their biggest concern is political and government instability. Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. businesses plan for that possibility?

Communications 86

Communications Conference Survey Corporate 86

PRSay

APRIL 15, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. . Those using the scorecard are finding some common themes: [It’s important to] think internally first.

Company 187

Company Employee Internal International 187

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

PRSay

NOVEMBER 5, 2021

When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center. A new kind of “brand safety” flap has emerged in the last few years: one in which a brand is held responsible for ad placements on misinformation and extremely biased content.

Communications 187

Communications Journalism Advertising Advertising 187

Solo PR Pro

JANUARY 11, 2021

When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. As we near the end of this year, there is a spotlight shining on communicators and our work. We want to hear from you!

Industry 79

Industry Print Ethics Internal 79

Stephen Waddington

NOVEMBER 5, 2019

The #FuturePRoof influencer project has achieved its goal of starting a conversation among practitioners about governance. We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. It’s an area where the PR industry has lacked leadership and been slow to provide guidance.

Insurance 68

Insurance Insurance Government Advertising 68

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Branded content (I know this because I frequently write said branded content for a major B2B media brand). ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

Victorious PR

JULY 11, 2022

Quickly, the business gets a bad reputation, whether because the government is on their case or their employees and customers write bad reviews. Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for.

Real Estate 52

Real Estate Reputation Company Employee 52

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin.

Crisis 164

Crisis Ethics Publicity Marketing 164

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Order Crisis Ready for you and your team at the link above.

Crisis 172

Crisis Crisis Management Handbook Viral 172

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 117

Social Media Conference Media Corporate 117

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. Also, solicit the aid of local government in tackling this societal issue.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Stuart Bruce

MARCH 4, 2015

A highlight of this year’s WCF is that we also have three government ministers speaking from South Africa, Czech Republic and Morocco as well as senior government communicators and spokespeople from Lebanon, Egypt, Slovak Republic, Hungary, Dijbouti and Kazakhstan. Next is a fascinating panel on Diplomacy 2.0

Communications 60

Communications Government Public Affairs Conference 60

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Who are key players … competitors, partners, government, etc.? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. What stands out here?

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

PRSay

JUNE 7, 2021

We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight. Adnan Bashir is a communications executive, C-Suite adviser, strategist and former journalist, who has advised CEOs, government officials and nonprofits alike on communications strategy and messaging.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Barokas

DECEMBER 20, 2017

There are developments relating to energy in all branches of federal government that we need to report on. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather. Those are key to leadership success. Read, read, read.

Construction 68

Construction Healthcare Leadership Local 68

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team. Now the leadership is horizontal.

Meeting 98

Meeting Advertising Advertising Agency 98

PRSay

DECEMBER 18, 2019

When the NBA released a statement calling Morey’s pro-democracy tweet “inappropriate,” the move was widely interpreted as an attempt to protect its bottom line and appease the repressive communist government of China. It was always about the Chinese government resisting perceived challenges to its authority. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Ethical dilemmas are rarely straightforward, especially in internal communications. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Shift Communications

SEPTEMBER 21, 2017

As detailed in a recent New York Times article , the pressure is growing for these vendors to be proactive and transparent in the face of public and government scrutiny. . This puts a premium on owned content and true thought leadership–hard won efforts that don’t align with the day-to-day media fight for airtime. Looking Ahead.

B2B 60

B2B Leadership Crisis Communications Technology 60