Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Executive Thought Leadership. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. People often buy from brands because it reflects well on themselves. People often buy from brands because it reflects well on themselves.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey. Everything.

Company 267

Company How To Employee Customer Service 267

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. The latter includes direct, continual contact with fans and customers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. That’s just a fact of doing business in the modern world.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Reputation Us

JUNE 1, 2023

Casey : Simply put, we define brand and reputation differently. Brand is what you say about your company. Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. Action 4: Promote Thought Leadership. Action 2: Explore Web3.

Technology 78

Technology Interviews Reputation Crisis 78

Sword and the Script

APRIL 23, 2019

a clear difference in the assessment of the top priority was observable: 44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal. Analysis: There’s been a real push in some circles of PR for brands to take a stand.

Technology 130

Technology Study Communications Survey 130

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method.

Trends 127

Trends Pitching Twitter Nonprofit 127

Beyond PR

SEPTEMBER 12, 2016

Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.

Measurement 40

Measurement Reputation Brand Branding 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Instead, use hashtags that are already popular and align with your brand.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Critical Mention

APRIL 8, 2018

Without media monitoring, it is next to impossible to track real-time information, and companies are constantly missing out on critical information that can help them keep track of what clients and customers are saying about their brand, their products, and what their competitors are up to. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

wiredPRworks

JULY 1, 2022

The summary section is the place to make your personal brand statement. Investing in an upgraded personal or business account improves functionality, reach, access and customer service. Upgrade Your LinkedIn Profile with a Makeover or Activate Digital Sales Leadership Training for Your Team.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. After doing a phenomenal job of cleanup and caring for passengers, Carnival let its brand ambassadors to do the talking, as many passengers posted positively about the excellent responsiveness of the ship’s staff.

Crisis 136

Crisis Privacy Airlines Facebook 136

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. So, how did your leadership team cope with COVID-19?

Reputation 75

Reputation Employee Leadership Product Launch 75

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. The Impact of Effective PR on Small Business Success When implemented effectively, PR can have numerous benefits for small businesses: Increased brand awareness —One of the most significant advantages of PR is increased brand awareness.

Small Business 52

Small Business Strategy eBook Reputation 52

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. Subsidiary brands. Because ultimately, the goal of crisis communication is to minimize the reputational impact the crisis threatens to have on your brand and to continue to foster and strengthen the trust your stakeholders have in your organization. Candidates. Counterparties / lenders. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Doctor Spin

APRIL 5, 2023

The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness. By creating a positive image in the eyes of the public, B2B organisations can attract more customers and generate more leads.

B2B 52

B2B Strategy eBook Small Business 52

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 111

Leadership Brand Branding How To 111

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts.

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. So, how did your leadership team cope with COVID-19?

Reputation 48

Reputation Employee Leadership Product Launch 48

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Sword and the Script

MARCH 3, 2015

Knowing what can be automated, when judgment is required, and where to seek and place new technical talent are becoming increasingly central to effective marketing leadership. Customer-centricity have raised expectations across the board,” according to the authors, a point which underscores the common theme. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a

Community 95

Community Communications Case Study Customer Service 95