PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Digital Sales & Marketing World. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 30, 2022

This way, you can best target, communicate and serve up the most relevant content to each vertical. What makes our company unique in the market? Customer service? Whatever sets your company apart from competitors should shine throughout all marketing collateral, especially your website. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 106

Interviews Publicity Technology Social Media 106

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 111

Leadership Brand Branding How To 111

Sword and the Script

MARCH 3, 2015

More than merely collecting vast amounts of data, it’s the ability to act on that data with the help of technology that capture’s McKinsey’s attention: One CEO we know believes it’s time to create a position—marketing technology officer (MTO)—that’s rooted both in technology and domain knowledge. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. All-Inclusive.

Print 120

Print How To Local Customer Service 120

Communications Conversations

JANUARY 13, 2017

It’s a more digital content marketing focused role, which is part of the work that I really love. Sometimes that means taking care of their customer service needs. I’m also focusing on taking electives courses that will help me in leadership development. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

wiredPRworks

OCTOBER 9, 2015

With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Cision

MARCH 28, 2016

Traditional marketing functions are no longer set up to win. Content can no longer be the product of one single department. Brands that coordinate across business functions are more likely to achieve the success they need to achieve,” says Bernie Borges. Leadership needs to understand how content leads,” says Carlos Abler.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Rock the Status Quo

SEPTEMBER 3, 2014

Companies are investing in social media advertising and sponsored content, true, but the bulk of their budget is now spent on content generation instead of ads. The most logical move to create revenue is adding content marketing to your repertoire. Dollars spent on advertising just aren’t what it used to be.

Agency 188

Agency SEO Advertising Advertising 188

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. AskPat is a brand new, DAILY podcast. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 3) Emotional connection with customers. “I 9) Brands across the aisle. “I 4) New emphasis on trust. Honesty and transparency trumps all.

Social Media 98

Social Media Marketing Media Creativity 98