Landis PR

JULY 26, 2021

When you heard that about a brand years ago, that usually meant something bad. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. “They have quite a reputation!” They have a stellar reputation.”

Reputation 111

Reputation Tools SEO Customer Service 111

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 130

Technology Study Communications Survey 130

5W PR

FEBRUARY 8, 2021

Yet one area that was poised to advance but wallowing in low customer dissatisfaction even before the pandemic is the mortgage industry. Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. A 2019 J.D.

Customer Service 88

Customer Service Policies Analysis Training 88

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels. Twitter users take a stand to call for action.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Burrelles Fresh Ideas

MAY 14, 2024

Perform surveys, polls, interviews, and other activities to gather opinions. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Accessibility is fundamental to customer satisfaction and retention. Regularly check your direct messages/inbox.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features. Separately, Cision said it’s Falcon.io

Instagram 140

Instagram Technology Resources Employee 140

Sword and the Script

MAY 19, 2015

It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service. Good customer service isn’t the rule, it’s an exception. And yet it hasn’t. Litmus test?

Infographics 60

Infographics Customer Service Exercises Software 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Yet for many companies, content programs intended to help existing customers is an afterthought. Good Customer Service is Good Marketing.

B2B 60

B2B Leadership Customer Service Content Marketing 60

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Throughout the pandemic you might have been offering reduced services, how did your customers react?

Reputation 75

Reputation Employee Leadership Product Launch 75

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Think of it as using social media to find and cultivate potential customers interested in your offer.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

DECEMBER 30, 2019

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The 2019 CIPR State of the Profession survey reported that around a quarter of PR practitioners have taken sickness absence from work on the grounds of stress, anxiety or depression.

Government 103

Government Education Print Ethics 103

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Throughout the pandemic you might have been offering reduced services, how did your customers react?

Reputation 48

Reputation Employee Leadership Product Launch 48

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Barokas

JANUARY 7, 2019

As a business, imagine the results if you took a similar approach for strategy and planning (across communications, product development, sales, customer service, employee performance, etc.). Relaunch and revive the brand and website. Double influencer and customer engagement on social channels.

Case Study 60

Case Study Construction Exercises Media Training 60

Prohibition

JANUARY 17, 2022

Because of their intrinsic accessibility and prominence, social media posts have become the face of an organisation, allowing the public to see how well customer service concerns are handled. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. 2020 Cision State of the Media Survey Journalist Respondent. Be discoverable. . Key point: . For example, they go to G2.com

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Rock the Status Quo

JANUARY 22, 2015

But I feel this survey is extremely misleading, even detrimental to the importance of media. As with any survey-style of research, answers are also skewed based on who was interviewed and their personal perspective, even timing when they took the survey based on what influenced them that specific day.

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

OCTOBER 27, 2020

It endeared the brand name to a generation of reporters, who like the rest of us at the time, were trying to figure out social media. Today it has “hundreds” of employees, “thousands” of customers, and Mr. Galant told me he’s focused on “sustainable” growth. Try our services.

Pitching 86

Pitching Media System Tools 86

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Companies and brands can only be truly social if they do it themselves. The surveys were carried out online. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Stuart Bruce

JULY 23, 2017

There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. It says “More than half of brands say that influencers are vital to the success of their social programs, specifically for extending brand reach.”

Social Media 68

Social Media Media Customer Service Corporate 68

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. ” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. ” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. How can you fix it?

Communications 40

Communications Pitching Writing Social Media 40

Sword and the Script

JANUARY 16, 2024

They employ 20 employees. Generative AI-assisted writing Like many PR software solution providers, the generative AI that Propel is using is based on technology from OpenAI the maker of ChatGPT (Propel is currently using version 4 – that’s the latest – and learn to model your brand voice).

Software 140

Software Pitching System Analytics 140

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 5) Alignment of marketing and customer success. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

NOVEMBER 19, 2017

Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers.

Publicity 164

Publicity Ethics Data Community 164