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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

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Facing the Unexpected: Mastering Crisis Communications | Business Wire

Business Wire

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.

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Why Public Relations Is King During A Crisis

Onclusive

The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. People need more right now.

Crisis 464
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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How to Recover from a Reputation Crisis and Rebuild Your Brand

Prowly

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. So, how […].

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The Four Most Effective Crisis Communications Strategies

Ronn Torossian

Companies face various crises that can harm their reputation and business. To protect their brand image and regain public trust, it’s essential for companies to respond quickly and effectively. Effective crisis communication strategies can help companies navigate through turbulent times.

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RepUs Unveils 2024 Reputation Speaking Topics

Reputation Us

2024 will be another monumental year of continued change in the world of corporate reputation management. To learn more or to schedule Casey Boggs to speak at your upcoming event, visit the 2024 Reputation Speaking website. 2024 REPUTATION SPEAKING TOPICS 1. Reputation Management We are at a pivotal moment where trust in A.I.