NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.

Reputation 78

Reputation Crisis Analysis Data 78

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. There is a better way, says one crisis management professional. So think deeply before veering off that course. It can be treacherous and well, foolish.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. With some exceptions, public relations is best used to build visibility and shape reputation over time. But PR’s popularity has given rise to some misconceptions. They all work together.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

NewsWhip

MARCH 27, 2023

Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate. Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead.

Data 148

Data Crisis Corporate Crisis Management 148

Reputation Us

OCTOBER 22, 2020

The Protector Pro course offers certification in reputation management and crisis response to protect your brand and the bottom line. SAFEGUARD YOUR COMPANY’S REPUTATION: Do you have your finger on the pulse of what’s being said or not being said about your company? MITIGATE REPUTATIONAL DAMAGE.

Reputation 78

Reputation Crisis Course Company 78

NewsWhip

NOVEMBER 23, 2021

The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. Of course, this does not mean every forum or platform, if the number of users is minuscule or it is not relevant for the topic being monitored. When do brands use real time media monitoring? It must be fast.

Media 78

Media Crisis Management Reputation Tools 78

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Of course, customers squawked, and media had fun poking fun at the chain with endless poultry jokes and mocking tweets. First, when is the last time you saw a major brand scramble its own logo? It delivers as an apology to customers and franchise owners, a public expression of frustration, and a show of brand personality.

Crisis 189

Crisis Reputation Newspapers Creativity 189

5W PR

DECEMBER 4, 2018

Being able to clearly articulate your company’s values and products is key to being in the driver’s seat when it comes to being in charge of your company’s reputation. The most important part of your PR and marketing is to make sure your brand messaging and voice is in tune with your brand’s identity.

Strategy 74

Strategy Crisis Management Crisis Reputation 74

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Norton's Notes

OCTOBER 18, 2016

But is such an incident fatal to a brand, or can Samsung survive it unscathed or perhaps even come out stronger? This shows you how important a corporate reputation is to a company listed on the stock market – maybe its why we are seeing more PR professionals on boards. This is what I think Samsung could have done here.

Crisis Management 28

Crisis Management Crisis Airlines Consumer 28

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust.

Crisis 158

Crisis Reddit Reputation Tools 158

Presspage

MAY 29, 2017

To prevent crises like this from happening, you need to notice the red flags among existing policies and take them up with upper management. Of course, you can only warn management about PR risks if you are aware of them yourself. The PR team is only called in to fix things when a crisis has already started.

Journalism 79

Journalism Airlines Brand Branding 79

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”. This can include the media, customers, employees, and the general public.

Interviews 101

Interviews Publicity Technology Social Media 101

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

Doctor Spin

APRIL 5, 2023

Of course, building trust isn’t enough if no one knows who you are in the first place. The media and potential customers often overlook small businesses without a well-known brand. Reputation —Reputation plays a huge role in public relations for small businesses.

Small Business 52

Small Business Strategy eBook Reputation 52

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms.

Television 120

Television Crisis Crisis Management Fashion 120

Deirdre Breakenridge

AUGUST 21, 2015

Of course, you have to be inconspicuous about this. If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Of course, you have to be inconspicuous about this. If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise.

Company 150

Company Meeting Crisis Management Government 150

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." Managing our clients' social media channels means that we are at the forefront and our reactions must be immediate. In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Agency 98

Doctor Spin

APRIL 5, 2023

Of course, building trust isn’t enough if no one knows who you are in the first place. Reputation. Reputation plays a huge role in public relations for B2B. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Improved crisis management.

B2B 52

B2B Strategy eBook Small Business 52

NewsWhip

MARCH 31, 2021

So, you’re getting X number of impressions, you’re getting this message out to this many people, you’re just paying transactionally to get them to promote your brand in that moment. I mean, there’s a couple recent, I mean, one brand, and this is all public that we work with last year was Invisalign.

Advertising 131

Advertising Advertising Data Reputation 131

Solo PR Pro

JANUARY 7, 2019

Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. They need to be programmed with precision, including all anticipated keywords and phrases customers might use in the course of an inquiry. Crisis Management in the Digital Age. If you’re reading this, of course, you are!

Trends 45

Trends Google Crisis Management Data 45

Cision

MAY 18, 2015

The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report.

Ethics 73

Ethics Brand Branding Internal 73

Norton's Notes

OCTOBER 13, 2014

It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). In line with this, content creation (58%), blogger outreach (53%) and digital crisis management (48%) are the most popular services on demand from PR agencies.

Digital PR 45

Digital PR Trends Training Media Training 45

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. First, Do No Harm…To Your Brand Credibility. Take the full measure of the situation.

Crisis 149

Crisis Crisis Management Reputation Financial 149

PR Conversations

APRIL 27, 2015

She didn’t seem to mind, but of course by then we were old acquaintances. Of course, the other type of PR villain is the PR practitioner who sabotages our profession by acting unprofessionally or disingenuously. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Film 40

Film Crisis Communications Ethics Crisis 40