5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. Corporate communications managers play a vital role in ensuring consistent messaging across all communication channels.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million in print and 3 million online subscribers.

Marketing 106

Marketing Newspapers Print Local 106

Reputation Us

SEPTEMBER 20, 2022

Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them.

Reputation 78

Reputation Corporate Policies Ethics 78

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Don’t forget internal audiences – staff, volunteers and so on).

Corporate 107

Corporate Communications Guidelines Policies 107

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. We’ve embraced the PESO model of content. Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227

Stern + Associates

SEPTEMBER 28, 2023

Multi-award-winning cybersecurity expert Chris Painter , president of the Global Forum on Cyber Expertise Foundation, spotlights the escalating cyber threats that often outpace corporate and government awareness and deftly explains how they are being exploited in current global conflicts like the Russia-Ukraine War. A former U.S.

Government 108

Government Technology Policies Ethics 108

Mark My Words

AUGUST 11, 2022

Daily Express As the war in Ukraine drags into its sixth month, Russia is still largely isolated from the Western world politically, culturally and in terms of corporate boycotts. Many international brands are boycotting the country and airlines are still imposing flight bans as well as ongoing sanctions from the EU, UK and USA.

Airlines 60

Airlines Policies Travel Corporate 60

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.

Automotive 78

Automotive Mobile Technology Transportation 78

Shift Communications

JUNE 28, 2022

What areas of the conversation align with your organization and/or with your diversity, equity and inclusion policy and goals? Are there steps you could take internally before speaking publicly? One good example is Nike’s support of the Black community that is rooted in years of corporate activism and is authentic to the brand.

Employee 124

Employee Local Community Policies 124

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Research institutions, think tanks, and policy organizations may hire entry-level PR professionals to communicate research findings and promote their work. Government agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications.

Corporate 159

Corporate Groups Local Enterprise 159

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . The truth is, companies have always weighed in on governmental policies, but it was done by backroom lobbyists for the sole benefit of the company. ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 189

Company Employee Internal International 189

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. Brand is what you say about yourself. Brand is what you say about yourself. But who oversees a company’s reputation?

Reputation 79

Reputation Public Affairs Survey Financial 79

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 6: Revisit the CU’s Behavioral Policies and Procedures.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Review your policies. Act on your policies. As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Determine your current processes of internal escalation.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Learn how to build a brand journalism strategy with our free white paper! How does your background in military communication help you in your position at Susan Davis International?

Policies 120

Policies Internal International Public Affairs 120

Cision

NOVEMBER 3, 2016

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

The Hoffman Agency

FEBRUARY 14, 2024

The perception gap between local teams and global headquarters is deepening, influenced by factors such as historical legacy, the role of media and policies of other countries. For foreign tech and B2B brands operating in China, this means understanding and adapting to the unique preferences and priorities of Chinese customers.

Local 36

Local Government Banking Policies 36

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. Part of the challenge is that customers have greater and greater direct contact with brands, particularly direct-to-consumer brands.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications.

Internal 147

Internal International Employee Mobile 147

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Human Resources is uneasy about adopting an employee social media policy. My own experiences echo these findings. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well. We need to get that message out.

Sports 68

Sports Education Construction Television 68

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40